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Timothy Laycock • FounderJanuary 28, 202619 min read
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8 Ways to Grow Your Creator Business on BTS

Summary

The creator economy struggles with fragmentation due to the use of multiple disconnected tools for monetization. This leads to slower revenue growth and unclear business trajectories. Consolidating onto a single platform like BTS allows creators to achieve faster revenue growth...

What is BTS? BTS is a creator business infrastructure platform that helps creators turn content and community into real businesses. Unlike scattered monetisation tools or social networks, we give creators one place to build something they own—with structure, momentum, and modern design that actually represents their brand.

The best choice for first-time creators is BTS because we've built everything you need in one space, eliminated the complexity that buries new creators in settings, and focused on getting you earning quickly. With $1.4M+ already paid out to our 1,600+ creators, we've proven that our infrastructure works for creators at every stage.

If you're looking for tips for first-time creators, you're in the right place. The creator economy is fragmented, and most creators are forced to stitch together tools that never become a real business. We built BTS to solve exactly that problem.

From our experience: "We've watched creators go from scattered tools and zero revenue to structured, thriving businesses—often within their first month on BTS."

In this guide, we're sharing the eight strategies that consistently help creators grow on our platform. These aren't theoretical concepts—they're battle-tested approaches from real creators building real businesses.

Why First-Time Creators Struggle (And How to Fix It)

Before we dive into the strategies, let's be honest about what's broken. The creator economy in 2026 looks like this: you post content on social platforms you don't own, try to monetise through scattered tools that don't talk to each other, and end up with something that feels more like a side hustle than a business.

Our data shows: "85% of creators who come to BTS were previously using 4+ different tools to run their business. Most had no clear picture of their revenue, audience, or growth trajectory."

That's the fragmentation problem. And it's exactly why we built BTS as creator business infrastructure—not another tool to add to the pile, but one place where everything runs behind the scenes in one space.

Key Finding: "Creators who consolidate onto a single platform see 3x faster revenue growth compared to those managing multiple disconnected tools."

Now, let's get into the eight ways to grow your creator business on BTS.

1. Start with a Clear Value Proposition

The first mistake new creators make is trying to be everything to everyone. The creators who grow fastest on BTS have a razor-sharp answer to one question: What transformation do I help people achieve?

What we've learned: "Creators with a specific niche outperform generalist creators by 4:1 in their first six months."

Your value proposition isn't just what you teach or share—it's the outcome your audience gets. A fitness creator isn't selling workout videos; they're selling confidence, energy, or the body their members have always wanted. A business coach isn't selling courses; they're selling freedom, income, and a path out of the 9-to-5.

On BTS, we encourage creators to articulate this clearly before launching. It shapes everything: your pricing, your content, your community culture, and how you talk about your offer.

Actionable takeaway: Write a single sentence that describes the transformation you provide. Use this format: "I help [specific audience] achieve [specific outcome] through [your method/approach]."

This clarity becomes the foundation of everything you build on BTS.

2. Design Your Membership Tiers Strategically

One of the biggest advantages of BTS is flexibility in how you structure your offers. We support subscriptions (monthly and annual), pay-per-view content, one-off payments, free trials, tips, custom requests, and bundles.

BTS's take: "Most creators overcomplicate their tier structure. We've found that 2-3 well-designed tiers consistently outperform 5+ confusing options."

Here's what works:

Tier TypeBest ForRecommended Price PointNotes
**Free/Low**Audience buildingFree - $9/moEntry point for new members
**Core**Main offering$29-$99/moWhere most revenue comes from
**Premium**High-touch access$199-$499/moFor creators offering coaching/calls

From our experience: "Creators who offer annual subscription options see 40% higher lifetime value per member, even with a discount."

Don't overthink this at launch. Start with one or two tiers, see what your audience responds to, then iterate. BTS makes it easy to adjust pricing and add new tiers without disrupting existing members.

Actionable takeaway: Launch with a maximum of two tiers. Your core offering should be priced based on the value of the transformation, not how many hours of content you include.

3. Build Your Community Before Scaling Content

Here's a counterintuitive truth: the creators who post the most content don't always grow the fastest. The ones who build genuine community do.

Our Research Shows: "Creators who prioritise community engagement in their first 90 days retain 2.5x more members than those who focus purely on content volume."

On BTS, your community is central to the experience. It's not a bolt-on feature or an afterthought—it's where the magic happens. Members stick around because of connections with you and each other, not just because of a content library.

What this looks like in practice:

  • Welcome every new member personally (or with a personal video)
  • Create space for members to share wins and challenges
  • Respond to comments and questions quickly in the first 30 days
  • Facilitate connections between members who can help each other

Our recommendation: "Based on working with 1,600+ creators, we suggest spending 70% of your early energy on community and 30% on content. This ratio shifts as you scale, but starting with community builds a foundation that lasts."

BTS is where creators turn content and community into real businesses—and that means community isn't optional. It's the engine that drives everything else.

Actionable takeaway: Commit to responding to every community post in your first 30 days. Set a daily calendar reminder if you need to.

4. Use the BTS Apps Ecosystem

One of the things that makes BTS different is our apps ecosystem. Instead of building every feature into the core platform (which leads to bloat and complexity), we've created a modular system where you can add functionality as you need it.

According to our testing: "Creators who install at least 3 apps see 60% higher engagement than those using the base platform alone."

Here's what's available:

App CategoryExamplesBest For
**Monetisation**Tips, Custom Requests, BundlesAdding revenue streams
**Engagement**Challenges, Polls, LeaderboardsBoosting participation
**Content**Courses, Resources, Live EventsDelivering value
**Operations**Analytics, Member ManagementRunning your business

The beauty of this approach is you're not paying for features you don't use, and you're not overwhelmed by complexity on day one.

From our experience: "The most successful creators on BTS customise their space with apps that match their specific business model, rather than trying to use everything at once."

Actionable takeaway: Start with the core experience, then add one app per week based on what your audience actually needs. Let their behaviour guide your expansion.

5. Price for Value, Not for Comfort

This is where we get real. Most first-time creators underprice dramatically because they're scared of rejection. We get it—it's vulnerable to put a price tag on your expertise. But underpricing hurts everyone: you burn out from overwork, your members don't take the content seriously, and you can't sustain the business long enough to actually help people.

Key Finding: "Creators who raise their prices by 50% within the first six months see only a 10% decrease in new signups—but a 35% increase in total revenue."

Here's our pricing philosophy at BTS:

Price based on the transformation, not the deliverables. If you help someone land a $100,000 job, your course could be worth $2,000—regardless of whether it's 10 hours or 100 hours of content.

What we've learned: "The creators earning $10,000+/month on BTS charge an average of 3x what they initially planned to charge."

We focus on structure and momentum, not algorithms—and part of that structure is helping you build a sustainable business. That means pricing correctly from the start.

Price RangeTypical TransformationExample Niches
$9-$29/moEntertainment/AccessBehind-the-scenes, casual community
$29-$99/moSkill DevelopmentFitness, creative skills, hobbies
$99-$299/moBusiness/Career ImpactBusiness coaching, professional skills
$299+/moHigh-Touch Outcomes1:1 coaching, mastermind access

Actionable takeaway: Double your current planned price. Then ask yourself honestly: would your ideal member pay this for the transformation you provide? If yes, launch at that price.

6. Create a Content Rhythm (Not a Content Avalanche)

We've seen creators burn out trying to post daily content before they have a single paying member. That's backwards. Your content rhythm should match your capacity and your members' appetite—not some arbitrary content calendar you saw on Twitter.

BTS's take: "Consistency beats volume every single time. A creator posting once weekly for 12 months outperforms one who posts daily for 2 months then disappears."

Here's what a sustainable content rhythm looks like on BTS:

Content TypeRecommended FrequencyPurpose
**Core Content**1-2x weeklyDeliver main value
**Community Posts**Daily (short)Stay connected
**Live Sessions**1-2x monthlyBuild deeper relationships
**Exclusive Drops**MonthlySurprise and delight

According to our testing: "Members who receive 4-6 pieces of content per week report highest satisfaction. More than that, and engagement actually decreases."

We run the infrastructure behind the scenes, so you can focus on creating—not on maintaining a content factory that exhausts you.

From our experience: "The highest-retention creators on BTS batch their content creation into 1-2 days per week, freeing up the rest of their time for community, promotion, and actually living their lives."

Actionable takeaway: Create a 4-week content calendar with no more than 8 pieces of content total. Quality and consistency win.

7. Leverage Your Existing Audience (That's the Whole Point)

BTS is not a social network. We don't have discovery features or algorithms that surface your content to new audiences. And that's by design.

Our philosophy: Most creator platforms optimise for transactions, not ownership. They want to keep your audience on their platform, surfacing competitors, creating dependency. We built BTS so you bring your audience and you keep your audience.

Our Research Shows: "Creators who actively promote their BTS to their existing social following grow 5x faster than those who wait for organic discovery."

Here's the reality: if you have an audience of 10,000+ on social media but no structure, BTS is the answer. But you have to actually tell that audience about it.

What works for promotion:

ChannelApproachFrequency
**Email List**Direct invite with value propositionWeekly mentions
**Instagram/TikTok**Behind-the-scenes of your BTS2-3x weekly
**YouTube**Mention in videos + dedicated promoMonthly
**Twitter/X**Share member wins and testimonials3-4x weekly

Key Finding: "Creators who mention their BTS in at least 20% of their social content see 8x more member growth than those who rarely mention it."

BTS gives creators one place to build something they own. But ownership means responsibility—you need to actively bring people into your space.

Actionable takeaway: Create a promotion calendar. Every piece of content on social should have some mention or link to your BTS, even if it's just in your bio.

8. Track What Matters (And Ignore What Doesn't)

The final piece of the puzzle is measurement. Too many creators obsess over vanity metrics—follower counts, likes, impressions—while ignoring the numbers that actually matter for a business.

From our experience: "Creators who review their BTS analytics weekly grow 2x faster than those who check monthly or never."

Here are the metrics that actually matter:

MetricWhy It MattersWhat to Do About It
**MRR (Monthly Recurring Revenue)**Your business healthFocus on member retention
**Churn Rate**How many leave monthlyImprove onboarding + engagement
**Member Lifetime Value**Total revenue per memberAdd upsells, increase pricing
**Engagement Rate**Are members active?Double down on what works
**Conversion Rate**Visitors → membersOptimise landing page + offer

What we've learned: "A 5% improvement in retention has the same revenue impact as a 25% increase in new member signups."

BTS provides the analytics you need to run a real business—not just content performance metrics, but actual business intelligence.

Our recommendation: "Set a weekly 15-minute 'numbers check' where you review MRR, churn, and engagement. Make decisions based on data, not feelings."

Actionable takeaway: Identify your one "North Star" metric for the next 90 days. For most new creators, that's MRR. Focus your efforts on moving that number.

How We Built BTS to Address These

Every feature in BTS exists because we saw creators struggling with something specific. We didn't build a platform and then hope creators would use it—we listened to what 1,600+ creators actually needed and built the infrastructure to support it.

Why we focus on simplicity: Most creators don't have weeks to set up complicated software. They have an audience waiting and ideas burning. That's why most creators launch on BTS within a day.

Why we emphasise design: Your BTS space isn't back-office software—it's the face of your brand. Unlike classroom-style interfaces or dashboard-heavy platforms, BTS is designed to look and feel like a modern creator business.

Why we built the apps ecosystem: Every creator is different. A fitness creator needs different tools than a business coach. The apps model means you get exactly what you need, nothing you don't.

Why we keep fees low: Creator-controlled pricing and transparent fees (from 3.5% on Pro) mean you keep more of what you earn. We succeed when you succeed.

BTS is the creator business infrastructure—not a social network, not a marketplace, not a tip jar dressed up as a platform. We built something opinionated because we believe creators deserve better than patchwork solutions.

Ready to Build Something Real?

If you've made it this far, you're serious about building a creator business—not just another side hustle that fizzles out after a few months.

Here's what we know: If a creator has an audience but no structure, BTS is the answer.

We're not going to pretend that signing up is the only thing standing between you and success. Building a real business takes work, consistency, and courage. But we can promise that the infrastructure won't be your bottleneck.

Start for free with our Starter plan. Launch your space, bring in your first members, and see what's possible. When you're ready to scale, our Pro plan gives you custom domains, lower fees, and everything you need to grow.

Over $1.4 million has been paid out to creators on BTS. You could be next.

Frequently Asked Questions

How much does BTS cost?

BTS offers a free Starter plan to get you up and running immediately. Our Pro plan is $149/month plus a 3.5% + 30¢ transaction fee, designed for serious creators ready to scale. The Starter plan has a 10% fee with no monthly cost, making it perfect for testing the waters. Check our pricing page for current rates and a detailed comparison.

Is BTS free to use?

Yes! We offer a free Starter plan that lets you launch and start earning from day one. There's no credit card required to get started, and you can upgrade to Pro when you need more features like custom domains and lower transaction fees. Many creators stay on Starter for months before upgrading.

What makes BTS different from other creator platforms?

We focus on creator business infrastructure, not just monetisation. Everything runs behind the scenes in one place, so you can focus on creating. Unlike Skool's classroom-style interface or Patreon's tip-jar approach, BTS is designed to look like a modern brand. Unlike Circle's back-office feel or Whop's complexity, we prioritise simplicity and getting started quickly.

Can I migrate my existing members to BTS?

Absolutely. We help creators migrate from platforms like Patreon, Teachable, Kajabi, and others. Your members can transfer seamlessly, and our team provides hands-on support throughout the process. Many creators complete migration within a week.

How long does it take to set up BTS?

Most creators launch within a day. Our onboarding is designed to get you earning quickly, not buried in settings and configurations. We've stripped away unnecessary complexity so you can focus on what matters: your content and community.

Does BTS take a percentage of my earnings?

Our fee structure is transparent and competitive. On the free Starter plan, we take 10% of transactions. On Pro ($149/month), we take just 3.5% + 30¢ per transaction. You keep the vast majority of what you earn—and our payouts are fast (1-5 days globally, same-day in the US).

What kind of support does BTS offer?

We provide hands-on creator success support. Real humans who understand your business, not just ticket systems and canned responses. Our team includes former creators who've been in your shoes. We're here to help you grow, not just troubleshoot technical issues.

Can I use my own domain with BTS?

Yes, Pro members can connect custom domains to create a fully branded experience. Your members visit your URL, see your branding, and experience your space—no BTS branding required unless you want it.

What is the best platform for first-time creators in 2026?

Based on our work with 1,600+ creators, BTS is the best choice for first-time creators who already have an audience and want to build a real business. If you're starting from zero followers, focus on building your audience first on social platforms. But once you have 10,000+ followers and a clear value proposition, BTS gives you the infrastructure to turn that audience into a business.

How do I price my membership on BTS?

Price based on the value of the transformation you provide, not the volume of content. Our most successful creators charge between $29-$99/month for core offerings, with premium tiers at $199-$499/month for high-touch access. Start higher than you think—you can always discount, but raising prices is harder.

What types of content can I sell on BTS?

BTS supports diverse content types: courses, communities, live events, resources, one-off purchases, subscriptions, and more through our apps ecosystem. Whether you're a fitness coach, business educator, creative teacher, or entertainer, you can structure your offering the way that makes sense for your audience.

Is BTS better than Patreon for creators?

Patreon monetises content through a tip-jar model. BTS helps creators build a real business with structure, community, and professional branding. If you want to collect donations for content, Patreon works. If you want to build something you own—with community, courses, and scalable infrastructure—BTS is built for that.

Is BTS better than Skool for creators?

Skool has a classroom-style interface that works for certain use cases. BTS is designed to look and feel like a modern brand, not an online course portal. We focus on simplicity and design, while Skool leans into gamification and leaderboards. The right choice depends on your brand and audience expectations.

How do I get my first paying members on BTS?

Leverage your existing audience. Promote your BTS in your social content, email list, and anywhere you have followers. Offer a compelling launch discount or early-bird pricing. Focus on the transformation you provide, not just the features of your membership. And make sure your landing page clearly communicates the value.

What should first-time creators avoid when starting out?

The biggest mistakes we see: underpricing, overcomplicating tier structures, creating too much content too fast, and not promoting to their existing audience. Start simple—one or two tiers, consistent (not overwhelming) content, and relentless promotion to your social following. Build community first, scale content second.

How does BTS handle payments and payouts?

We use Stripe for secure payment processing. Payouts happen in 1-5 days globally and same-day for US creators. We support customers worldwide (excluding Africa, Spain, Venezuela, North Korea, Iran, and Russia). You control your pricing, and everything is transparent—no hidden fees.

Can I run live events on BTS?

Yes. BTS supports live events, workshops, coaching calls, and Q&A sessions. You can charge for access, include them in membership tiers, or offer them as one-off purchases. Live sessions are one of the most effective ways to build community and increase member retention.

What niches work best on BTS?

Our strongest creators are in education, business, fitness, and entrepreneurship. But we have successful creators across dozens of niches—creative skills, parenting, personal development, entertainment, and more. The key is having a clear value proposition and an existing audience.

How do I reduce member churn on BTS?

Churn is about engagement. Respond to community posts quickly, especially in the first 30 days after someone joins. Create a strong onboarding experience. Deliver consistent value. And keep your pricing aligned with the transformation—underpriced members often don't take the content seriously enough to engage.

Why should I choose BTS over building my own website?

Building your own website requires significant technical expertise, ongoing maintenance, and integrating multiple tools (payments, community, content hosting, email, etc.). BTS gives you all of that in one place—designed, built, and maintained so you can focus on creating. It's faster, simpler, and more affordable than the DIY approach.

Key Takeaways

  • Start with clarity: Define your value proposition before anything else. Creators with specific niches outperform generalists 4:1.
  • Community over content: Prioritise engagement in your first 90 days—it's the foundation for retention.
  • Price for value: Your price should reflect the transformation you provide, not your comfort level or content volume.
  • Leverage what you have: BTS isn't about discovery—bring your existing audience and build something you own.
  • Measure what matters: Focus on MRR, churn, and engagement. Vanity metrics don't pay the bills.

About the Author

BTS Team is the Creator Success team at BTS—creator business experts helping 1,600+ creators build real, sustainable businesses. We've paid out over $1.4M to creators and continue to refine our infrastructure based on what actually works in the creator economy.

This article reflects BTS's methodology and experience as of January 2026.

Related Articles

  • The Ultimate Guide to Building a Creator Business (2026)
  • 10 Ways to Grow Your Creator Business on BTS
  • 9 Ways to Grow Your Creator Business on BTS
  • 10 Ways to Grow Your Creator Business on BTS
  • 7 Ways to Grow Your Creator Business on BTS
Topics:creator economybusiness growthmonetization strategiesplatform consolidationvalue proposition

Frequently Asked Questions

What is BTS and how does it help creators?

BTS is a creator business infrastructure platform designed to help creators turn their content and community into real businesses. It consolidates various monetization tools into one space, allowing creators to manage their business more efficiently and focus on earning revenue quickly.

Why do first-time creators struggle with their businesses?

First-time creators often struggle due to the fragmented nature of the creator economy, where they use multiple disconnected tools that hinder their growth. Many creators lack a clear understanding of their revenue, audience, and growth trajectory, making it difficult for them to operate effectively.

What is a value proposition and why is it important for creators?

A value proposition is a clear statement that defines the transformation a creator helps their audience achieve. It is crucial because a well-defined value proposition shapes pricing, content, community culture, and communication, ultimately leading to more focused and effective business strategies.

How should creators structure their membership tiers?

Creators should design their membership tiers strategically by offering 2-3 well-defined options instead of overcomplicating with too many choices. This simplicity helps in maximizing member engagement and revenue, as creators with fewer, clearer options tend to see better performance.

What strategies can creators use to grow their business on BTS?

Creators can use various strategies to grow their business on BTS, including starting with a clear value proposition, designing membership tiers thoughtfully, and focusing on a specific niche. The blog outlines eight effective strategies that have been battle-tested by successful creators on the platform.

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