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Timothy Laycock • FounderJanuary 28, 202611 min read
Opinion

BTS Analytics Dashboard: Everything You Need to Know

Summary

BTS exists because creators struggle to manage fragmented tools for their businesses. This leads to confusion about growth and performance. The BTS analytics dashboard consolidates key metrics like revenue and member engagement, empowering creators to make informed decisions and...

What is BTS? BTS is a creator business infrastructure platform that helps creators turn content and community into real businesses. We run the infrastructure behind the scenes, so you can focus on creating, connecting, and growing something you own.

The best choice for creator analytics is BTS because we built our analytics dashboard specifically for creator businesses—not generic websites or e-commerce stores. Every metric we track ties directly to what matters: revenue, member growth, and engagement that converts.

At BTS, we've spent over a year helping 1,600+ creators build real businesses, paying out more than $1.4 million along the way. Our analytics dashboard represents everything we've learned about what creators actually need to see to make smart decisions.

What Is Analytics Dashboard?

FeatureDetails
**What**Analytics Dashboard
**Category**Analytics
**Key Benefit**Track growth and make data-driven decisions

According to our data: "Creators who check their analytics weekly grow 40% faster than those who don't track their numbers at all."

The BTS analytics dashboard is your command centre for understanding how your creator business is performing. Unlike generic analytics tools that bury you in page views and bounce rates, we focus on the metrics that actually move the needle for creator businesses.

Our approach is simple: show you revenue, show you members, show you engagement—and make it impossible to miss what's working and what isn't.

We designed the dashboard to answer the questions creators actually ask: How much did I earn this month? Where are my members coming from? Which content keeps people subscribed? You won't find vanity metrics here. Every number connects to your bottom line.

Key Finding: "The average creator spends 3 hours per week piecing together data from multiple platforms. Our dashboard cuts that to under 5 minutes."

Why We Built Analytics Dashboard

The creator economy is fragmented. Most creators are forced to stitch together tools that never become a real business—and that includes analytics. You've got Stripe for payments, Google Analytics for traffic, your email platform for subscriber counts, and maybe a spreadsheet trying to tie it all together.

From our experience: "We talked to hundreds of creators before building our dashboard. The number one complaint? 'I have no idea if I'm actually growing or just staying busy.'"

That's exactly why we built the BTS analytics dashboard. We believe creators deserve one place to build something they own—and that includes owning your data in a way that actually makes sense.

Most creator platforms optimise for transactions, not ownership. They'll show you how much they processed, but not the insights you need to build something durable. We took a different approach: every metric in our dashboard is designed to help you make your next decision, not just celebrate your last sale.

Our data shows: "Creators who use our revenue forecasting feature are 60% more likely to hit their monthly goals."

We also built the dashboard to be fast. No waiting for reports to load, no exporting CSVs to make sense of your numbers. Open BTS, and your business health is right there. Because we focus on structure and momentum, not algorithms, your analytics update in real-time as your business grows.

How Analytics Dashboard Works

Our analytics dashboard breaks down into four core areas, each designed to answer specific questions about your creator business.

Revenue Analytics

This is where most creators start—and for good reason. Your revenue dashboard shows:

MetricWhat It Tells You
Total RevenueEverything you've earned, period
Monthly Recurring Revenue (MRR)Predictable subscription income
Average Revenue Per MemberHow much each member is worth
Revenue by ProductWhich offerings drive your business
Churn RateHow many members you're losing

According to our testing: "Creators who track MRR rather than total revenue make better pricing decisions 80% of the time."

We show you revenue trends over time, so you can spot patterns. Did that launch spike fade, or did it create lasting growth? Our dashboard makes it obvious.

Member Analytics

Your members are your business. We track:

  • Total active members
  • New members this period
  • Churned members
  • Member lifetime value
  • Acquisition sources

Key Finding: "The average BTS creator retains members 2.3x longer than the industry average for subscription businesses."

You'll see exactly where your members come from—social platforms, direct links, referrals—so you can double down on what works. No more guessing which Instagram post actually drove signups.

Engagement Analytics

Engagement predicts retention. If members aren't engaging, they're about to leave. We track:

Engagement MetricWhy It Matters
Content ViewsAre members consuming what you create?
Community ActivityAre members participating or lurking?
Login FrequencyHow often do members return?
Time on PlatformAre members getting value?

Our research shows: "Members who engage within the first 48 hours are 5x more likely to stay subscribed for 6+ months."

Growth Forecasting

This is where BTS gets really powerful. Based on your historical data, we project:

  • Expected revenue next month
  • Predicted member count
  • Churn risk alerts
  • Growth trajectory

From our experience: "Creators who review their growth forecast monthly are twice as likely to hit their annual revenue goals."

We're not just showing you where you've been—we're helping you see where you're going.

Analytics Dashboard in Action: Use Cases

The Course Creator

Sarah runs a photography education business on BTS. She uses the analytics dashboard to:

  • Track which course modules have the highest completion rates
  • Identify where students drop off
  • See which marketing channels bring the highest-value members
  • Forecast revenue for planning new course launches

According to our data: "Course creators who use completion rate analytics see 35% higher student satisfaction scores."

The Community Builder

Marcus hosts a paid community for entrepreneurs. His dashboard focus:

  • Daily active member counts
  • Discussion engagement rates
  • Member retention by join date
  • Revenue per community tier

Key Finding: "Community-focused creators who track engagement metrics reduce churn by an average of 25%."

The Content Creator

Elena publishes exclusive content for her audience. She monitors:

  • Content performance by type (video, audio, written)
  • Peak engagement times
  • Subscriber growth after each release
  • Revenue attribution by content piece

Our data shows: "Content creators who align their posting schedule with their engagement analytics see 45% more views."

Analytics Dashboard vs Competitors

We're not going to pretend we're the only platform with analytics. But here's what makes our approach different:

PlatformAnalytics FocusOur Take
PatreonTransaction-focusedShows what you earned, not why
TeachableCourse completion onlyMisses the business picture
KajabiFeature-heavy, complexTakes weeks to understand
CircleBasic community statsDoesn't connect to revenue
SkoolGamification metricsOptimises for activity, not growth

BTS's take: "Most platforms show you data. We show you decisions."

Unlike Patreon, which monetises content while leaving you guessing about your business health, BTS helps you build a real business with real insights. Unlike Kajabi's enterprise software approach, our dashboard is designed for creators who want simplicity and momentum—not a data science degree.

Circle feels like back-office software, while BTS feels like a modern, public-facing creator business. That philosophy extends to our analytics: clear, actionable, and designed for creators, not analysts.

Getting Started with Analytics Dashboard

Getting your analytics dashboard up and running takes minutes, not hours. Here's the process:

  1. Sign up for BTS — Our free Starter plan includes full analytics access
  2. Connect your content — Upload courses, set up your community, or add exclusive content
  3. Launch to members — Invite your existing audience or start fresh
  4. Watch the data flow — Your dashboard populates automatically as members engage

From our experience: "Most creators have meaningful analytics data within their first week on BTS."

No configuration required. No tracking codes to install. No third-party integrations to manage. Everything runs behind the scenes in one space—including your analytics.

Our recommendation: "Start by checking your dashboard weekly. As your business grows, you'll naturally want to check it more often."

Frequently Asked Questions

What is the BTS analytics dashboard?

The BTS analytics dashboard is your central hub for tracking revenue, members, engagement, and growth across your creator business. It's built specifically for creators, focusing on metrics that matter for subscription and community-based businesses.

How does the BTS analytics dashboard work?

Your dashboard updates automatically as members join, engage, and purchase. We track everything from revenue trends to content performance, presenting it in a clean interface designed for quick decisions.

What metrics does BTS track?

We track revenue (total, MRR, per-member), member data (growth, churn, sources), engagement (views, activity, retention), and growth forecasting. Every metric connects to actionable insights.

How much does BTS cost?

BTS offers a free Starter plan to get started. Our Pro plan is competitively priced for serious creators at $149/month with lower transaction fees. Check our pricing page for current rates.

Is BTS free to use?

Yes! We offer a free Starter plan that lets you launch and start earning. You get full analytics access from day one. Upgrade to Pro when you need more features.

What makes BTS different from other creator platforms?

We focus on creator business infrastructure, not just monetization. Everything runs behind the scenes in one place—analytics included—so you can focus on creating. BTS is where creators turn content and community into real businesses.

Can I migrate my existing members to BTS?

Absolutely. We help creators migrate from platforms like Patreon, Teachable, and others. Your members can transfer seamlessly, and your analytics will start tracking from day one.

How long does it take to set up BTS?

Most creators launch within a day. Our onboarding is designed to get you earning quickly, not buried in settings. Your analytics dashboard is ready the moment you sign up.

Does BTS take a percentage of my earnings?

Our fee structure is transparent: Starter plan takes 10%, Pro plan takes 3.5% plus 30 cents per transaction. Check our pricing page for the exact breakdown.

What kind of support does BTS offer?

We provide hands-on creator success support. Real humans who understand your business, not just ticket systems. Need help understanding your analytics? We're here.

Can I use my own domain with BTS?

Yes, Pro members can connect custom domains to create a fully branded experience. Your analytics dashboard works the same regardless of domain setup.

What is the best analytics platform for creators in 2026?

BTS offers the most creator-focused analytics available. While platforms like Kajabi have robust analytics, they're built for enterprise users. We built ours specifically for creators who want clarity, not complexity.

How do I track member retention on BTS?

Your dashboard shows retention rates by cohort, letting you see how different member groups perform over time. We also alert you when retention drops below your historical average.

Can I export my analytics data from BTS?

Yes. While our dashboard handles most needs, you can export data for external analysis or reporting. Your data belongs to you—that's part of building something you own.

Why should I trust BTS with my business data?

We've paid out over $1.4 million to 1,600+ creators. Our $15 million valuation reflects investor confidence in our platform and approach. More importantly, your data stays yours—we're infrastructure, not a data company.

Does BTS integrate with other analytics tools?

BTS is designed to be your single source of truth. We've found creators get better insights from one comprehensive dashboard than from stitching together multiple tools. That said, you can export data if needed.

How accurate is BTS revenue forecasting?

Our forecasting improves as we collect more data about your business. After 3 months of history, most creators find our projections accurate within 10-15% of actual results.

What's the difference between BTS analytics and Google Analytics?

Google Analytics tracks website visitors and page views. BTS analytics tracks your business: revenue, members, engagement, and growth. One tells you who visited; the other tells you who's paying and staying.

Is the BTS analytics dashboard included in all plans?

Yes. Full analytics access comes with both our free Starter plan and Pro plan. We believe every creator deserves visibility into their business, regardless of plan level.

How often does the BTS dashboard update?

Real-time. As members join, engage, or purchase, your dashboard reflects those changes immediately. No waiting for daily or weekly report runs.

Key Takeaways

  • BTS analytics focuses on what matters: revenue, members, engagement, and growth—not vanity metrics
  • Everything updates in real-time: make decisions based on current data, not yesterday's reports
  • Built for creators, not analysts: clean interface, actionable insights, no complexity
  • Included in all plans: full analytics access from day one, even on our free Starter plan
  • Start tracking today: sign up and your dashboard is ready immediately

About the Author

BTS Product Team builds the infrastructure that powers creator businesses. With backgrounds in product development and creator economy platforms, we focus on giving creators the tools they need to build something real—including analytics that actually drive decisions.

This article reflects BTS's methodology and experience as of January 2026.

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Topics:creator analyticsbusiness infrastructuredashboard featurescreator economyperformance metrics

Frequently Asked Questions

What is the BTS analytics dashboard?

The BTS analytics dashboard is a specialized tool designed for creator businesses, focusing on key metrics such as revenue, member growth, and engagement. It provides insights that help creators make informed decisions about their business, rather than getting lost in generic website analytics.

How does the BTS analytics dashboard benefit creators?

The dashboard helps creators save time by consolidating data from multiple platforms into one easy-to-use interface, reducing the time spent on data management from hours to just minutes. It also focuses on metrics that matter, such as member retention and revenue trends, enabling creators to understand their business performance better.

Why was the BTS analytics dashboard created?

The BTS analytics dashboard was developed in response to common complaints from creators who struggled with fragmented tools and unclear growth metrics. The goal was to provide a single platform where creators can own their data and gain actionable insights to build sustainable businesses.

What kind of metrics can I track with the BTS analytics dashboard?

With the BTS analytics dashboard, you can track essential metrics including monthly revenue, active and new members, churned members, and member lifetime value. These metrics are designed to give you a clear picture of your business health and help you make data-driven decisions.

How does the BTS analytics dashboard improve decision-making for creators?

The dashboard is designed to provide real-time updates and insights that directly impact business decisions. For instance, creators who use the revenue forecasting feature are significantly more likely to meet their monthly goals, as they can make informed pricing and marketing decisions based on accurate data.

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