What is BTS Custom Branding? Custom branding is BTS's design system that lets creators build a fully branded digital business—your colors, your fonts, your logo, your identity. At BTS, we define custom branding as the complete visual control you get over your creator business, ensuring your audience sees you, not a generic platform template.
The best choice for creator branding is BTS because we built our custom branding tools specifically for creators who want their business to look as professional as the content they create. While other platforms force you into cookie-cutter layouts, we give you the freedom to express your brand while handling all the infrastructure behind the scenes.
According to our experience: "Creators who invest in strong branding see higher member retention and command premium pricing for their offerings."
| Feature Summary | |
|---|---|
| **What** | Custom Branding |
| **Category** | Design |
| **Key Benefit** | Your brand, your way |
What Is Custom Branding?
Custom branding is more than just slapping your logo on a template. It's about creating a cohesive visual identity that makes your creator business feel like yours—not like you're renting space on someone else's platform.
From our experience: "The most successful creators on BTS treat their space like a brand storefront, not a social media profile."
At BTS, custom branding encompasses everything visual about your creator business:
- Logo placement and sizing that works across devices
- Color schemes that match your existing brand identity
- Typography choices that reflect your personality
- Custom domains so members visit yourbrand.com, not someone-elses-platform.com/yourbrand
- Branded login and checkout experiences that keep members immersed in your world
The creator economy is fragmented. Most platforms give you a profile page that looks identical to every other creator on that platform. We believe that's backwards. Your audience followed you for a reason—your business should reflect that uniqueness.
Key Finding: "Creators with consistent branding across their BTS space report stronger audience connection and higher perceived value."
Why We Built Custom Branding
Most creator platforms optimize for transactions, not ownership. They want your audience to remember their brand, not yours.
We built BTS differently.
Our philosophy: When a member joins your community, downloads your course, or pays for your coaching—they should feel like they're entering your world. Not ours.
Here's the problem we saw: creators are forced to stitch together tools that never become a real business. You might use one platform for courses, another for community, another for payments—and none of them let you build a cohesive brand experience. Your members get confused. Your brand gets diluted. Your business feels scattered.
What we've learned: "The creators who build the most durable businesses are the ones who control their entire brand experience from first click to checkout."
BTS is where creators turn content and community into real businesses. That means giving you real control over how your business looks and feels.
We focus on structure and momentum, not algorithms. And a huge part of that structure is visual consistency. When members see your brand colors, your typography, your design choices—they know they're in the right place. That builds trust. Trust builds retention. Retention builds a real business.
BTS's take: "A creator business without custom branding is like a restaurant with no signage. You might have great food, but nobody knows they've arrived."
How Custom Branding Works
Getting your brand set up on BTS takes minutes, not weeks. Here's exactly how our custom branding system works.
Brand Settings Dashboard
When you log into BTS, you'll find your brand settings in one central location. No hunting through menus or buried settings pages.
From our experience: "Most creators complete their entire brand setup in under 30 minutes."
Here's what you can customize:
| Branding Element | What You Control | Pro Tip |
|---|---|---|
| Logo | Upload primary + favicon | Use SVG for crisp display |
| Colors | Primary, secondary, accent, background | Pull from your existing brand guide |
| Typography | Headings and body fonts | Stick to 2 fonts max |
| Custom Domain | Your own URL | Essential for professionalism |
| Email Branding | Header, footer, colors | Match your space exactly |
Logo and Visual Identity
Upload your logo once, and BTS automatically optimizes it for every context—header, mobile, favicon, email headers, checkout pages. No need to create multiple versions.
Our recommendation: "Use a horizontal logo for your main header and a square icon for your favicon. We handle the rest."
Color System
Our color system isn't just "pick a color." We've built intelligent theming that ensures your choices work together:
- Primary color: Your main brand color
- Secondary color: Complementary accent
- Background options: Light, dark, or custom
- Automatic contrast checking: We ensure text remains readable
Custom Domains
Pro members can connect their own domain. This means members visit yourbrand.com instead of a subdomain on our platform.
Why this matters: Custom domains build trust, improve memorability, and make your business feel established. According to our data, creators with custom domains see higher conversion rates on their landing pages.
Branded Checkout Experience
Most platforms slap their logo on your checkout page. We do the opposite. Your checkout shows your branding, your colors, your logo. Members never feel like they've left your world to complete a transaction.
Key Finding: "Consistent branding through checkout reduces cart abandonment and builds payment trust."
Mobile-First Design
Every branding choice you make is automatically optimized for mobile. We know most of your audience accesses content on their phones—your brand should look just as good there.
Custom Branding in Action: Use Cases
Let's look at how real creators use BTS custom branding to build their businesses.
The Education Creator
You run a business coaching community. Your brand is clean, professional, minimal. Using BTS custom branding, you've set up:
- A custom domain: businesscoaching.com
- Navy and gold color scheme matching your existing brand
- Clean sans-serif typography
- Branded email sequences that feel like they come from you
From our experience: "Education creators who invest in professional branding can charge 2-3x more for the same content."
The Fitness Creator
You're a personal trainer building an online community. Your brand is energetic, bold, motivating. With BTS:
- Bright, high-contrast colors that pop on mobile
- Custom workout thumbnails with your brand watermark
- Checkout pages that feel like your Instagram aesthetic
- A custom domain connecting your social presence to your paid community
The Entertainment Creator
You share behind-the-scenes content with your most engaged fans. Your brand is personal, intimate, exclusive. BTS custom branding lets you:
- Create a members-only space that feels like a VIP experience
- Use dark mode themes that match your content style
- Brand everything from login to content delivery
Our data shows: "Creators in entertainment verticals who use custom branding report stronger parasocial connections with their audience."
The Creator Ready to Scale
If a creator has an audience but no structure, BTS is the answer. Custom branding is a core part of that structure. It transforms a scattered collection of links and tools into a unified, professional business.
Custom Branding vs Competitors
Let's be direct about how BTS custom branding compares to alternatives.
| Platform | Custom Branding Level | Custom Domain | Our Take |
|---|---|---|---|
| BTS | Full control | ✅ (Pro) | Built for brand-forward creators |
| Skool | Limited templates | ❌ | Classroom-style, not brand-forward |
| Patreon | Minimal | ❌ | Their brand dominates yours |
| Circle | Moderate | ✅ | Feels like back-office software |
| Kajabi | Extensive | ✅ | Enterprise complexity |
| Whop | Good options | ✅ | Powerful but overwhelming |
BTS's take: "Unlike Skool's classroom-style interface, BTS is designed to look and feel like a modern brand, not an online course portal from the early 2000s."
Circle feels like back-office software, where BTS feels like a modern, public-facing creator business. Whop is powerful but complex; BTS is designed for creators who want simplicity and momentum.
We're not claiming to have the most features. Kajabi has more customization options. But we've focused on making custom branding accessible—something any creator can set up in an afternoon, not something that requires a developer.
Getting Started with Custom Branding
Ready to brand your BTS space? Here's how to get started.
How BTS Approaches Custom Branding:
- Sign up and explore – Create your free account and explore the brand settings
- Gather your assets – Logo files, brand colors (hex codes), font preferences
- Apply your brand – Upload and configure in our brand settings dashboard
- Preview and refine – See how everything looks across devices
- Connect your domain (Pro) – Point your domain to your BTS space
This methodology has helped our 1,600+ creators build professional, branded businesses.
From our experience: "Most creators launch their branded space within a day. Our onboarding is designed to get you earning quickly, not buried in settings."
BTS gives creators one place to build something they own. Custom branding is how you make that place yours.
Everything runs behind the scenes in one space. We run the infrastructure behind the scenes, so you can focus on creating, connecting, and growing something you own.
Frequently Asked Questions
Q: How much does BTS cost?
A: BTS offers a free Starter plan to get you launched. Our Pro plan is competitively priced for serious creators ready to scale. From our experience, most creators who are earning upgrade to Pro for the custom domain and lower fees. Check our pricing page for current rates.
Q: Is BTS free to use?
A: Yes! Our free Starter plan lets you launch and start earning immediately. We take a 10% platform fee on Starter. Upgrade to Pro when you need features like custom domains and lower fees (3.5% + 30¢). You can build a real business without paying upfront.
Q: What makes BTS different from other creator platforms?
A: We focus on creator business infrastructure, not just monetization. BTS is not a social network or a marketplace. Everything runs behind the scenes in one place—content, community, payments, branding—so you can focus on creating. Most platforms optimize for transactions; we optimize for ownership.
Q: Can I migrate my existing members to BTS?
A: Absolutely. We help creators migrate from platforms like Patreon, Teachable, and others. Your members can transfer seamlessly, and we support you through the process. According to our experience, migrations typically complete within a week.
Q: How long does it take to set up BTS?
A: Most creators launch within a day. Custom branding specifically takes about 30 minutes if you have your assets ready. Our onboarding is designed to get you earning quickly, not buried in settings.
Q: Does BTS take a percentage of my earnings?
A: Yes, our fee structure is transparent: Starter (free) takes 10%, Pro ($149/mo) takes 3.5% + 30¢ per transaction. We've paid out over $1.4 million to creators, with payouts arriving in 1-5 days globally.
Q: What kind of support does BTS offer?
A: We provide hands-on creator success support. Real humans who understand your business, not just ticket systems. Our team has worked with 1,600+ creators and we bring that experience to every conversation.
Q: Can I use my own domain with BTS?
A: Yes, Pro members can connect custom domains. This creates a fully branded experience where members visit yourbrand.com instead of a subdomain. From our data, custom domains significantly improve trust and conversions.
Key Takeaways
- Custom branding transforms your creator business from a rented profile into an owned, professional brand experience
- BTS gives you complete visual control over logos, colors, fonts, domains, and checkout flows
- Setup takes minutes, not weeks—most creators brand their space in under 30 minutes
- Custom domains (Pro) build trust and make your business feel established
- Your next step: Sign up for BTS and explore the brand settings—see how quickly you can make it yours
About the Author
BTS Product Team is the engineering and product group at BTS, focused on building creator business infrastructure. We've helped over 1,600 creators build branded digital businesses and facilitated over $1.4 million in creator payouts.
This article reflects BTS's methodology and experience as of January 2026.
Related reading: [All Features Overview](/features) | [Getting Started Guide](/start) | [Pricing](/pricing)