BTS for Business Coaches: How We Help You Build a Real Business

A business coaching platform should help you build a business—not just collect payments. At BTS, we've spent the past two years helping over 1,600 creators turn their expertise into sustainable, scalable businesses. For business coaches specifically, the challenge isn't finding clients—it's building something that doesn't collapse the moment you stop trading hours for dollars.

If you're a business coach with an existing audience, proven expertise, and a digital product to offer, you've probably felt the frustration of stitching together tools that never quite work together. Zoom for calls. Teachable for courses. Circle for community. Stripe for payments. Calendly for scheduling. Before you know it, you're spending more time managing your tech stack than actually coaching.

BTS is where creators turn content and community into real businesses. We built this platform because we believe business coaches deserve infrastructure that works behind the scenes—so you can focus on what you do best: helping your clients succeed.

In this guide, we'll walk you through exactly how BTS helps business coaches build real, scalable businesses. From solving the fragmentation problem to giving you your first 30-day roadmap, this is everything you need to know about using BTS as your business coaching platform.

The Business Coach Challenge

Let's be honest about what's happening in the coaching industry right now. Business coaching is one of the fastest-growing creator niches, but most coaches are stuck in an impossible position: they've built real expertise, attracted an audience, and proven they can deliver results—yet they're still trapped in a business model that doesn't scale.

The Fragmentation Problem

The creator economy is fragmented. This isn't just an inconvenience for business coaches—it's actively preventing you from building something real.

Here's what we see constantly: A business coach starts with one-on-one clients. They're great at what they do, so demand grows. To scale, they try adding a course. Now they need a course platform. Then they want to build a community for ongoing support. That's another platform. Payments? Another tool. Email marketing? Another subscription.

From our experience: "We've seen business coaches managing 6-8 different tools just to deliver a single coaching program. Every tool has its own login, its own fees, its own limitations. Nothing talks to each other, and the coach spends more time on admin than coaching."

Most creator platforms optimise for transactions, not ownership. They want you to keep paying monthly fees while your business stays dependent on their ecosystem. You don't own your member list. You don't control your branding. And if you ever want to leave, you're starting from scratch.

The Time-for-Money Trap

Business coaches face a unique scaling challenge. Your expertise is valuable precisely because it's personalised. Clients pay premium rates for your insights, accountability, and attention. But there are only so many hours in a day.

What we've learned: "The most successful business coaches aren't the ones working more hours—they're the ones who've built systems that deliver value without requiring their presence in every interaction."

The typical path looks like this:

• Start with 1:1 coaching (high value, doesn't scale)
• Try to add group coaching (scales better, but still time-dependent)
• Create courses (scalable, but lacks personalisation)
• Build community (ongoing revenue, but needs structure)

Each of these requires different tools, different workflows, different pricing models. And somehow you're supposed to make them all work together while still, you know, actually coaching people.

The Real Cost

Our data shows: Business coaches who try to scale using fragmented tools typically spend 15-20 hours per week on administrative tasks—time that could be spent coaching, creating content, or building their audience.

Worse, the cognitive load of managing multiple platforms creates decision fatigue. You're constantly context-switching, troubleshooting integrations, and wondering if there's a better way.

There is.

How BTS Solves This

BTS is the creator business infrastructure. That's not marketing speak—it's a fundamental difference in how we think about what business coaches need.

Most platforms ask: "How can we help you monetise your content?" We ask: "How can we help you build a business you actually own?"

Everything in One Place

When you build on BTS, your entire coaching business lives in one space:

• Courses and content — Deliver your frameworks, training, and educational materials
• Community — Build ongoing relationships with your members
• Subscriptions — Create recurring revenue with monthly or annual memberships
• One-time payments — Sell individual products, workshops, or coaching packages
• Pay-per-view — Gate premium content for members who want deeper access
• Free trials — Let potential clients experience your value before committing

BTS's take: "Business coaches don't need another tool. They need infrastructure that lets them focus on coaching while everything else runs behind the scenes."

Real Workflows for Real Coaches

Let's get specific about how business coaches actually use BTS.

The Hybrid Coaching Model

Many successful coaches on our platform run what we call a "hybrid" model:

1. A membership community with monthly content and group support
2. A signature course that new members work through
3. Premium tiers with more direct access (group calls, feedback, etc.)
4. One-time workshops or masterclasses for specific topics

On BTS, all of this lives in one branded space. Your members have a single login. Your revenue flows through one dashboard. Your community discussions happen alongside your course content. No integrations. No workarounds. No headaches.

The Coaching Program Model

Other coaches prefer a structured program approach:

1. A 12-week transformation program with weekly lessons
2. Community support where members help each other
3. Office hours or group coaching calls (you schedule these however you want)
4. Lifetime access to a resource library

Again—one platform, one experience, one business.

Design That Represents You

Our recommendation: "Based on working with hundreds of business coaches, we suggest treating your BTS space as your home base—a branded experience that reflects your expertise and builds trust with potential clients."

Unlike course platforms that look like online classrooms from 2010, BTS is designed to feel like a modern, professional brand presence. Your space looks like your business, not a generic SaaS product.

This matters more than most coaches realise. First impressions shape trust. When a potential client lands on your BTS space, they should immediately feel like they're in the right place.

Pricing That Makes Sense

Our fee structure is simple:

• Starter (Free): 10% platform fee on transactions
• Pro ($149/month): 3.5% + 30¢ per transaction

For business coaches doing real volume, Pro pays for itself quickly. If you're earning $5,000/month, the difference between 10% and 3.5% is significant.

From our experience: "Most business coaches upgrade to Pro within 2-3 months of launching. Once you're consistently earning, the math is obvious."

Business Coach Success Stories

We've paid out over $1,400,000 to creators on BTS. Here's what that looks like for business coaches specifically.

Building Something Real

George Mirosevich came to BTS with an established presence in the business education space. Like many coaches, he was already creating content and building an audience. What he didn't have was a structured way to turn that attention into a sustainable business.

"I was already sharing a lot online... BTS just helped me turn it into something much more tangible." — George Mirosevich

George's story is common among successful coaches on our platform. They're not starting from zero—they have the expertise, the audience, and the credibility. What they need is infrastructure that converts all of that into something owned and scalable.

The Pattern We See

After working with over 1,600 creators, we've noticed a consistent pattern with business coaches who succeed on BTS:

1. They have a clear value-niche. They know exactly who they help and what transformation they deliver.
2. They have an existing audience. Even 10,000 followers is enough to start building a real business.
3. They're ready to own their business. They're done renting space on other platforms.
4. They focus on structure and momentum. They build systems that work, then iterate.

What we've learned: "The business coaches who see the fastest results aren't necessarily the ones with the biggest audiences. They're the ones who commit to building structure and showing up consistently."

Notable Creators

Several business and education-focused creators have built thriving businesses on BTS:

• Nick Bell (Ambassador) — Built a comprehensive business education community
• Etienne Steven — Created structured programs for entrepreneurs
• Finlay Noorlander — Scaled coaching through courses and community
• Tom Noske — Developed a multi-tier business coaching offering

Each of these creators took a different approach, but they all share something in common: they built businesses they own, not just income streams they rent.

Your First 30 Days as a Business Coach on BTS

If you're ready to start building, here's exactly what your first month should look like.

Week 1: Set Up Your Foundation

Days 1-2: Create Your Space

• Sign up for BTS (it's free to start)
• Choose your branding: colours, logo, and positioning
• Write your "About" content—who you help and why

Days 3-4: Define Your Offering

• Decide on your initial model: community-only, course, or hybrid
• Set your pricing (we recommend starting with one price point)
• Outline your content structure

Days 5-7: Build Your First Content

• Create your welcome content for new members
• Set up any initial course modules or resources
• Prepare your community categories/spaces

Pro Tip: Don't try to build everything at once. Launch with your core offering and expand based on member feedback.

Week 2: Create Your First Offering

Days 8-10: Content Creation

• Record or write your initial lessons/content
• Upload to your BTS space
• Set access levels (what's included in membership)

Days 11-14: Polish and Test

• Go through the member experience yourself
• Invite 2-3 trusted people to test
• Fix any friction points

Week 3: Launch and Get First Members

Days 15-17: Soft Launch

• Share with your warmest audience first
• Email your list with a compelling offer
• Post about it on social (but don't oversell)

Days 18-21: Engage and Support

• Welcome every new member personally
• Answer questions quickly
• Start community discussions

Our recommendation: "Based on working with hundreds of business coaches, we suggest launching before you feel ready. Your first members will help you shape the offering. Perfect comes later."

Week 4: Optimise and Grow

Days 22-25: Gather Feedback

• Ask members what they love
• Identify what's missing or confusing
• Make quick improvements

Days 26-30: Build Momentum

• Share member wins publicly (with permission)
• Create your regular content rhythm
• Plan your next 30 days

Common Mistakes to Avoid

Don't:

• Wait until everything is "perfect" to launch
• Create 50 lessons before you have a single member
• Underprice because you're nervous
• Ignore member feedback
• Try to do everything at once

Do:

• Launch with your minimum viable offering
• Price based on value, not fear
• Engage with members consistently
• Build in public—share your journey
• Trust the process

Pricing for Business Coaches

Let's talk money. Our pricing is straightforward, and we want you to understand exactly what makes sense for your situation.

Starter vs Pro Breakdown

When to Upgrade

Here's the simple math:

If you're earning $2,000/month on Starter, you're paying $200 in platform fees. On Pro, that same revenue costs ~$100 ($70 fee + $149 subscription).

Breakeven point: Around $2,200/month in revenue.

But here's what most business coaches find: once they're consistently earning, the additional features (like custom domains and advanced capabilities) make Pro worth it even before hitting breakeven.

ROI Calculation

Our data shows: Business coaches on BTS who take their business seriously typically see their investment returned within the first month or two. The combination of reduced admin time, improved member experience, and consolidated tools adds up quickly.

Consider what you're currently paying for:

• Course platform: $50-300/month
• Community platform: $30-100/month
• Payment processing: 2.9-5% per transaction
• Email marketing: $30-100/month
• Landing pages: $30-100/month

BTS consolidates all of this. For serious business coaches, the economics make sense almost immediately.

How We Compare to Alternatives

BTS's take: "We're not trying to be the cheapest option. We're trying to be the best infrastructure for business coaches who want to build something real."

Getting Started Today

If you're a business coach with an audience, expertise, and a digital product to offer, BTS is the answer.

Here's what to do right now:

1. [Sign up for free](/signup) — No credit card required. Explore the platform.
2. Set up your basic space — Get your branding in place and create your first offering outline.
3. Start small — Launch with one clear offering. You can always expand.
4. Bring your audience — Share your new BTS space with your existing followers, email list, or clients.

We run the infrastructure behind the scenes, so you can focus on creating, connecting, and growing something you own.

Ready to build something real? Get started with BTS today

Frequently Asked Questions

General Questions

Q: What is a business coaching platform, and why do I need one?

A: A business coaching platform is infrastructure that helps you deliver coaching services, content, and community in one place. At BTS, we built our platform specifically because business coaches were tired of stitching together disconnected tools. You need one if you want to scale beyond trading time for money.

Q: How much does BTS cost?

A: BTS offers a free Starter plan to get started. Our Pro plan is $149/month with a 3.5% transaction fee. Check our pricing page for current rates and details on what's included in each tier.

Q: Is BTS free to use?

A: Yes! We offer a free Starter plan that lets you launch and start earning immediately. The Starter plan includes a 10% platform fee on transactions. Upgrade to Pro when you need more features or when the math makes sense for your revenue.

Q: What makes BTS different from other creator platforms?

A: We focus on creator business infrastructure, not just monetisation. Everything runs behind the scenes in one place, so you can focus on creating. Unlike course platforms or community tools, BTS gives you one place to build something you own—courses, community, memberships, and payments all unified.

Getting Started

Q: Can I migrate my existing members to BTS?

A: Absolutely. We help creators migrate from platforms like Patreon, Teachable, Circle, and others. Your members can transfer seamlessly, and we'll support you through the process.

Q: How long does it take to set up BTS?

A: Most creators launch within a day. Our onboarding is designed to get you earning quickly, not buried in settings. That said, we recommend taking a week to really polish your first offering.

Q: What kind of support does BTS offer?

A: We provide hands-on creator success support. Real humans who understand your business, not just ticket systems. We're builders helping builders.

Q: Can I use my own domain with BTS?

A: Yes, Pro members can connect custom domains to create a fully branded experience. Your members will see yourbrand.com, not a BTS URL.

Pricing and Fees

Q: Does BTS take a percentage of my earnings?

A: Yes, our fee structure is transparent: Starter takes 10%, Pro takes 3.5% + 30¢ per transaction. This covers payment processing and platform usage. Check our pricing page for the exact breakdown.

Q: How do payouts work?

A: Payouts process within 1-5 days globally, with same-day payouts available in the US. We support creators worldwide (excluding a few restricted regions).

Q: When should I upgrade from Starter to Pro?

A: The math typically makes sense around $2,200/month in revenue. But many coaches upgrade sooner for the custom domain and additional features. In our experience, if you're serious about building a business, Pro is worth it.

Features and Functionality

Q: Can I sell courses, community access, and one-time products?

A: Yes to all three. BTS supports subscriptions (monthly and annual), one-time payments, pay-per-view content, free trials, and more. Everything lives in one place.

Q: Is BTS just for courses?

A: Not at all. BTS is creator business infrastructure. Courses, community, content, coaching—whatever your model looks like, BTS can support it. We're not a course platform or a community platform; we're infrastructure for your entire business.

Q: Can I run group coaching programs on BTS?

A: Absolutely. Many business coaches use BTS for hybrid models combining courses, community, and group coaching calls. You schedule and run the calls however you want; BTS provides the infrastructure around them.

Q: What about one-on-one coaching?

A: BTS handles the business infrastructure—content delivery, community, payments, and member management. For scheduling one-on-one calls, you can use any calendar tool you prefer. The key is that your members access everything through your branded BTS space.

Business Questions

Q: Is BTS right for me if I'm just starting out?

A: BTS is built for creators who have an existing audience (10,000+ is our primary focus) and a clear value-niche. If you're still building your initial audience, focus on that first. When you're ready to turn attention into a business, we're here.

Q: What if I want to leave BTS?

A: You own your business. We make it easy to export your data and member information if you ever want to move. That said, we think once you experience building on BTS, you won't want to leave.

Q: Is BTS a social network or marketplace?

A: Neither. BTS is not a social network with feeds and algorithms, and we're not a marketplace that finds customers for you. You bring your audience; we help you turn them into a real business. We focus on structure and momentum, not algorithms.

Q: What results can I expect?

A: Results depend entirely on you—your audience, your offering, and your consistency. What we can say is that we've paid out over $1.4 million to creators, and business coaches who commit to building on BTS see real results. The infrastructure works; you just have to use it.

Key Takeaways

• Business coaches need infrastructure, not more tools. BTS gives you one place to build something you own.
• The fragmentation problem is real. Stop stitching together platforms that don't talk to each other.
• You can launch in a week. Don't wait for perfect—start with your core offering and iterate.
• The economics make sense. For serious business coaches, BTS pays for itself quickly.
• You bring the audience; we help you build the business. If you have expertise and an audience, BTS is the answer.

About the Author

The BTS Team is the Product Team at BTS—creator business experts who've helped over 1,600 creators build real businesses. We've paid out more than $1.4 million to creators on our platform and work every day to build the infrastructure that helps coaches, educators, and creators turn content and community into something they own.

Sources

• Internal BTS platform data, January 2026
• Creator feedback and success stories from the BTS community

This article reflects BTS's methodology and experience as of January 2026.

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