BTS for Digital Products: How We Help You Build a Real Business

What is a digital products platform? A sell digital products platform is infrastructure that lets creators package, deliver, and monetize their expertise—whether that's courses, templates, guides, or exclusive content. At BTS, we define it as the foundation that turns scattered content into a real, owned business.

Here's what we've learned after helping 1,600+ creators build businesses and paying out over $1.4 million: the difference between creators who struggle and those who thrive isn't talent. It's structure. And structure is exactly what the creator economy lacks.

BTS is where creators turn content and community into real businesses. We didn't build another marketplace or another monetization tool. We built creator business infrastructure—one place to build something you own.

In this guide, we're going to show you exactly how BTS works for digital products, why fragmented tools are holding you back, and how you can launch your first offering in less than a week. Whether you're selling online courses, downloadable templates, coaching programs, or membership content, you'll learn why thousands of creators have chosen BTS as their home base.

This isn't theory. This is our methodology, tested across education creators, fitness experts, business coaches, and entrepreneurs who've collectively built millions in revenue on our platform.

The Digital Products Challenge

Let's be honest about the state of the creator economy: it's fragmented. Painfully, frustratingly fragmented.

If you're selling digital products today, you probably know the drill. You've got Gumroad for downloads, Teachable for courses, Patreon for memberships, Circle for community, Stripe for payments, ConvertKit for email, and Calendly for coaching calls. That's six different tools, six different logins, six different dashboards, and zero unified view of your business.

From our experience: "We've seen creators spending 15-20 hours a week just managing their tool stack instead of creating content or serving their audience."

Here's the reality most platforms won't tell you: creators are forced to stitch together tools that never become a real business. Each tool does one thing. None of them talk to each other properly. And you're left trying to hold it all together with Zapier and spreadsheets.

The cost of this fragmentation isn't just time—it's opportunity. When your student data lives in Teachable, your community engagement is in Circle, and your sales data is in Gumroad, you can't see the full picture. You can't spot your best customers. You can't identify who's about to churn. You can't build the kind of personalized experience that turns one-time buyers into lifelong fans.

Most creator platforms optimize for transactions, not ownership. They want you to sell through them, not build on them. Every sale you make on a marketplace strengthens their brand, not yours. Every member you gain is technically their member, living in their ecosystem.

We believe creators deserve better. You've spent years building an audience. You've developed real expertise. You shouldn't have to rent your business from five different landlords who could change their terms anytime.

What we've learned: "The most successful digital product creators treat their business like a business—not a collection of side hustles spread across the internet."

A real digital products business looks different:

• One home for all your offerings (courses, downloads, community, coaching)
• One brand that your audience recognizes and trusts
• One dashboard where you can see everything from sales to engagement
• One relationship with each customer, tracked from first click to loyal fan
• One destination you actually own and control

That's what we built BTS to be.

How BTS Solves This

BTS gives creators one place to build something they own. Not a marketplace where you compete with other creators. Not a social network optimized for engagement. Real infrastructure where you're in control.

Here's how it works for digital products specifically:

Everything in One Space

When you build on BTS, you're not just getting a course platform or a community tool or a payment processor. You're getting all of it, designed to work together from the ground up.

Your digital products live together:

• Online courses with structured lessons and progress tracking
• Downloadable templates, guides, and resources
• Exclusive content drops for subscribers
• Community spaces where members connect
• Coaching and call booking (coming soon)
• Membership tiers with different access levels

Our recommendation: "Based on working with hundreds of digital product creators, we suggest starting with one core offering and expanding from there. BTS makes it easy to add new products without rebuilding your foundation."

Modern, Brand-Forward Design

Unlike platforms that look like online course portals from the early 2000s, BTS is designed to look and feel like a modern brand. Your space looks like your brand, not ours.

What this means practically:

• Custom branding and colors throughout
• Clean, modern interface your members will actually enjoy using
• Mobile-first design (because that's where your audience lives)
• Custom domains on Pro (yourname.com, not yourname.platform.com)

Creator-Controlled Monetization

Your pricing, your terms. We don't tell you what to charge or force you into pricing tiers. You set the value, we handle the infrastructure.

The Before and After

Before BTS:

• 5-6 different tools to manage
• No unified customer view
• Multiple subscription fees eating into margins
• Hours spent on technical maintenance
• Scattered brand presence
• Limited ability to upsell or cross-sell

After BTS:

• One platform, one login
• Complete view of each member's journey
• Competitive platform fee (from 3.5% on Pro)
• More time for content and connection
• Cohesive, professional brand presence
• Natural paths from free to paid to premium

BTS's take: "The platforms that dominated the 2010s were built for a different era—when creators were happy to be on any platform at all. Today's successful creators demand ownership, flexibility, and modern infrastructure. That's what we're building."

Digital Products Success Stories

We're not just building infrastructure in a vacuum. Real creators are using BTS to build real businesses every day.

Education Creators Finding Structure

George Mirosevich, one of our early creators, put it simply:

"I was already sharing a lot online... BTS just helped me turn it into something much more tangible."

This is the story we hear over and over. Creators have the audience. They have the expertise. They have the content. What they don't have is structure—a place to turn all of that into a business that makes sense.

The Numbers Behind the Movement

Here's what we've seen across our creator community:

• $1,400,000+ paid out to creators (and growing fast)
• 1,600+ creators building on BTS
• Strong traction in education, business, fitness, and entrepreneurship niches

Our data shows: "Creators who consolidate their digital products onto one platform see an average increase in engagement because members aren't bouncing between different tools and experiences."

What Success Looks Like

The creators thriving on BTS share a few things in common:

1. They have a clear niche. They're not trying to be everything to everyone—they're the go-to person for a specific topic or audience.
2. They treat it like a business. They show up consistently, engage with their community, and keep improving their offerings.
3. They own the relationship. Instead of depending on social media algorithms or marketplace search rankings, they build direct relationships with their members.

Notable creators building on BTS include:

• Nick Bell (ambassador)
• Etienne Steven
• Finlay Noorlander
• Cassie Leong
• Tom Noske

These aren't hobbyists testing the waters. These are creators who've committed to building something real—and chose BTS as their foundation.

Your First 30 Days as a Digital Products Creator on BTS

Getting started shouldn't take weeks of configuration and technical setup. Most creators launch within a day. Here's what your first month looks like:

Week 1: Set Up Your Foundation

Days 1-2: Get Your Space Ready

• Sign up for BTS (free to start)
• Set up your branding: colors, logo, description
• Configure your profile and creator bio
• Connect your payment account for payouts

Days 3-5: Structure Your First Offering

• Decide on your core product (course, membership, downloads, or hybrid)
• Create your pricing structure
• Set up any free content that showcases your expertise

Days 5-7: Invite Your First Members

• Share your BTS link with your existing audience
• Offer early-bird pricing or founding member benefits
• Get feedback from your first members

Pro tip from our experience: "Don't wait for everything to be perfect. Launch with 80% ready and improve based on real member feedback."

Week 2: Create Your First Offering

Content Creation Mode:

• Upload your course materials, downloads, or exclusive content
• Organize into logical sections or tiers
• Add descriptions that sell the transformation, not just the content
• Test the member experience yourself

Engagement Setup:

• Set up community spaces if using membership features
• Create a welcome sequence for new members
• Plan your content calendar for the first month

Week 3: Launch and Get First Members

Soft Launch Strategy:

• Email your list with your BTS launch
• Post on social platforms about your new home
• Offer limited-time pricing for founding members
• Collect testimonials from early members

What to track:

• Sign-up conversion rate
• Initial engagement levels
• Member feedback and questions
• Technical issues to fix

Week 4: Optimize and Grow

Review and Improve:

• Analyze what content is getting the most engagement
• Identify friction points in the member experience
• Plan your next offering based on member requests
• Start building upsell paths

Common Mistakes to Avoid:

Pricing for Digital Products Creators

Let's talk money—because your platform fees directly impact your margins.

Our Pricing Philosophy

We focus on structure and momentum, not algorithms. That means our pricing is designed to be simple, transparent, and fair at every stage of your journey.

Starter Plan (Free)

Perfect for testing the waters or creators just getting started:

• Platform fee: 10% of transactions
• What's included: Full access to core features
• Best for: Creators launching their first digital products

Pro Plan

For creators ready to scale:

• Platform fee: 3.5% + 30¢ per transaction + $149/mo
• What's included: Custom domain, advanced features, priority support
• Best for: Creators earning $1,500+ per month

When to Upgrade: The ROI Calculation

Here's the math for digital product creators:

If you're earning $3,000/month:

• Starter: $300 in fees (10%)
• Pro: $149 + ~$105 (3.5% + transaction fees) = ~$254

Break-even point: Around $1,500-2,000/month in revenue

Our recommendation: "Start with Starter, upgrade to Pro when you're consistently earning $1,500+ per month. Don't upgrade before you've validated your offering."

How Our Fees Compare

Payouts: 1-5 days globally, same-day in the US. No holding your money for weeks.

Coverage: We support creators globally (excluding Africa, Spain, Venezuela, North Korea, Iran, and Russia due to payment processing limitations).

Getting Started Today

If you've read this far, you're probably the kind of creator we built BTS for. You have an audience. You have expertise. You're ready to build something real.

Here's your next step:

1. Sign up for BTS (free, takes 5 minutes)
2. Set up your basic branding (another 15 minutes)
3. Create your first offering (your content is already created—just upload it)
4. Share with your audience (they're waiting for a better experience)

If a creator has an audience but no structure, BTS is the answer.

We're not promising overnight success. We're not going to find you an audience or game algorithms for you. BTS is not a social network or a marketplace.

What we are is creator business infrastructure. Everything runs behind the scenes in one space, so you can focus on what you do best: creating, connecting, and growing something you actually own.

Ready to stop renting your business and start building one?

Key Takeaways

• The creator economy is fragmented. Most creators are stitching together 5-6 tools that never become a real business. BTS gives you one place to build something you own.
• Digital products need infrastructure, not just tools. Courses, downloads, memberships, and community all work better when they're designed to work together.
• Structure beats tactics. The most successful digital product creators have a clear foundation—not just great content scattered across the internet.
• Start simple, scale smart. Launch with your core offering, get member feedback, then expand. BTS grows with you.
• Your business should be yours. We run the infrastructure behind the scenes. You own the relationship with your members, your brand, and your business.

Frequently Asked Questions

How much does BTS cost?

BTS offers a free Starter plan to get started. Our Pro plan is $149/month with a 3.5% + 30¢ transaction fee—competitive with or better than most alternatives. Check our pricing page for current rates and a breakdown of what's included at each level.

Is BTS free to use?

Yes! We offer a free Starter plan that lets you launch and start earning immediately. The Starter plan has a 10% platform fee on transactions. Upgrade to Pro when you need features like custom domains or when the math makes sense for your revenue level.

What makes BTS different from other creator platforms?

We focus on creator business infrastructure, not just monetization. Most platforms optimize for transactions—they want you to sell through them. BTS gives creators one place to build something they own. Everything runs behind the scenes in one space, so you can focus on creating and connecting with your audience.

Can I migrate my existing members to BTS?

Absolutely. We help creators migrate from platforms like Patreon, Teachable, Gumroad, and others. Your members can transfer seamlessly—we've built this process specifically because we know switching platforms is one of the biggest barriers for established creators.

How long does it take to set up BTS?

Most creators launch within a day. Our onboarding is designed to get you earning quickly, not buried in settings. The basic setup (branding, payment connection, first offering) takes a few hours. Compare that to enterprise platforms that take weeks to configure.

Does BTS take a percentage of my earnings?

Yes, our fee structure is transparent and competitive. Starter plan: 10% of transactions. Pro plan: 3.5% + 30¢ per transaction plus $149/month. Check our pricing page for the exact breakdown and to calculate which plan makes sense for your revenue level.

What kind of support does BTS offer?

We provide hands-on creator success support. Real humans who understand your business, not just ticket systems. Our team includes former creators and people who genuinely care about your success. Pro members get priority support with faster response times.

Can I use my own domain with BTS?

Yes, Pro members can connect custom domains to create a fully branded experience. Instead of yourname.behindthescenes.com, you can have members.yourname.com or whatever domain fits your brand.

What types of digital products can I sell on BTS?

BTS supports the full range of digital products: online courses, downloadable resources (templates, guides, ebooks), membership content, community access, coaching packages, and hybrid offerings that combine multiple formats. You're not locked into one format.

How do payouts work?

Payouts are fast: 1-5 days globally, same-day in the United States. We don't hold your money for weeks like some platforms. Your earnings are your earnings—we just help you collect them.

Is BTS right for me if I'm just starting out?

BTS is built for creators ready to build something real. If you have an existing audience (we typically see best results with 10,000+ followers) and a clear digital product offering, yes. If you're still building your first audience and figuring out your niche, you might want to focus on that first. We don't solve audience discovery—you bring your audience, we help you build with them.

Can I offer free content alongside paid offerings?

Yes, and we recommend it. Free content showcases your expertise and builds trust before asking for a purchase. BTS lets you mix free and paid content seamlessly within the same space.

What happens to my content if I leave BTS?

Your content is yours. While we'd hate to see you go, you can export your content and member data. We don't hold creators hostage with their own work.

How does BTS compare to Kajabi?

Kajabi is enterprise software for course creators—powerful but complex and expensive ($149-$399/month just to start). BTS is infrastructure for creator businesses: modern design, simpler setup, competitive pricing. If you want a website builder with courses bolted on, Kajabi might work. If you want a creator business foundation, that's BTS.

How does BTS compare to Skool?

Unlike Skool's classroom-style interface, BTS is designed to look and feel like a modern brand—not an online course portal from the early 2000s. Skool is great for education communities. BTS is creator business infrastructure that goes beyond just community.

What's the difference between BTS and Patreon?

Patreon monetizes content—it's essentially a tip jar with tiers. BTS helps creators build a real business. You get infrastructure for courses, downloads, community, and more—not just subscription content. Plus, BTS feels like your brand, not a Patreon page.

Can I run my entire creator business on BTS?

That's exactly what we're building for. Courses, community, downloads, memberships, payments—all in one place. Some creators still use external tools for specific needs (email marketing, for example), but BTS is designed to be your business home base, not another tool in the stack.

What niches work best on BTS?

We're seeing strong traction in education, business, fitness, and entrepreneurship. But the pattern that matters more than niche is this: creators with a clear value proposition and an audience ready to go deeper. If a creator has an audience but no structure, BTS is the answer—regardless of niche.

About the Author

The BTS Team is the Product Team at BTS. We're creator business experts who've spent years studying what separates thriving creator businesses from struggling side projects. We built BTS because we believe creators deserve infrastructure that's as good as what traditional businesses have—designed specifically for how creators work.

Sources

This article reflects BTS's methodology and experience as of January 2026. Statistics and features referenced are current as of publication date.

• Internal BTS platform data
• Creator interviews and feedback
• Industry research on creator economy trends

BTS is where creators turn content and community into real businesses. [Get started free](/signup) and see what you can build.

Related Articles

• The Ultimate Guide to Building a Creator Business (2026)
• [How a Digital Product Creator Built a 6-Figure Business on BTS [Case Study]](https://behindthescenes.com/blog/case-study-digital-product-creator-success)
• BTS for Educators: How We Help You Build a Real Business
• BTS for Business Coaches: How We Help You Build a Real Business
• BTS for Solopreneurs: How We Help You Build a Real Business