BTS for Fitness Coaches: How We Help You Build a Real Business

Meta Description: See how BTS helps fitness coaches build real businesses. From scaling 1:1 to group programs - everything you need in one place.

You've built something real. Your clients get results. Your Instagram DMs are overflowing with people asking about your programs. You're coaching 15, maybe 20 clients one-on-one, and you're maxed out.

Here's the truth we've learned from working with hundreds of fitness creators: the creator economy is fragmented, and fitness coaches feel it harder than most. You're stitching together Calendly for bookings, Stripe for payments, Vimeo for workout videos, WhatsApp groups for accountability, a course platform for your programs, and maybe a separate community app on top of all that.

None of it talks to each other. None of it feels like your brand. And none of it adds up to a real business you actually own.

BTS is where creators turn content and community into real businesses. We built this for creators exactly like you—fitness coaches who've already proven they can transform lives and now need the infrastructure to scale beyond trading hours for dollars.

We're not another app to add to your stack. We're the foundation that replaces the stack entirely. One place to build something you own.

In this guide, we'll show you exactly how fitness coaches use BTS to move from exhausting 1:1 schedules to thriving group programs, recurring revenue, and businesses that work even when they're not personally coaching someone.

The Fitness Coach's Challenge

Let's be honest about what you're dealing with right now.

The 1:1 Ceiling

Most fitness coaches hit the same wall around the $8,000-$12,000/month mark. You've got as many clients as you can physically handle. Each one needs personalized programming, check-ins, form reviews, and accountability messages. You're essentially running a small agency with one employee: yourself.

From our experience: We've seen fitness coaches working 60+ hours per week serving 20 clients, earning less per hour than they did as personal trainers at a gym. The dream of being your own boss has become a trap.

The Tool Chaos

Here's what a typical fitness coach's tech stack looks like:

That's 6+ tools, $200-500/month in software costs, and zero integration between any of them. Your clients have to download multiple apps, create multiple accounts, and somehow remember where to find their workout for today.

What we've learned: Creators are forced to stitch together tools that never become a real business. The fragmentation isn't just expensive—it's exhausting. Every tool has its own dashboard, its own login, its own support team that doesn't understand your business.

The Brand Problem

Here's what really bothers fitness coaches who care about their craft: none of these tools look like you.

Your Skool community looks like every other Skool community. Your Teachable course looks like a generic online classroom. Your payment links look like... payment links.

You've spent years building a personal brand. Your transformation photos, your coaching style, your voice—that's what attracted your audience. But your "business" looks like a patchwork of other companies' products.

Our take: Most creator platforms optimise for transactions, not ownership. They want you dependent on their ecosystem, not building your own.

How BTS Solves This

We focus on structure and momentum, not algorithms. Here's what that actually means for fitness coaches.

One Place for Everything

When you set up BTS, you're not adding another tool to your stack. You're replacing the stack.

• Courses and programs live inside BTS
• Community and accountability happens in BTS
• Content delivery (videos, PDFs, workout plans) is hosted in BTS
• Subscriptions and payments are processed through BTS
• Member management is handled in BTS

Everything runs behind the scenes in one space. Your clients download one app (or visit one website), see your brand, and access everything they need.

How BTS approaches fitness programs:

1. Create your program structure (8-week transformation, ongoing membership, etc.)
2. Upload your content (workout videos, nutrition guides, weekly schedules)
3. Set your access rules (who can see what, when it unlocks)
4. Launch to your audience

This methodology has helped our creators go from scattered tool chaos to streamlined businesses in days, not months.

A Business That Looks Like Your Brand

Unlike Skool's classroom-style interface, BTS is designed to look and feel like a modern brand. Not an online course portal from the early 2000s.

Your BTS space feels like walking into your gym—your colors, your vibe, your content front and center. When clients open the app, they see your business, not ours.

From our experience: Fitness coaches who switch to BTS consistently tell us their clients take them more seriously. A professional, branded experience signals that you're running a real business, not a side hustle.

The Group Program Model

Here's the unlock that changes everything for fitness coaches: group programs with tiered access.

Our recommendation: Based on working with fitness creators, we suggest starting with Base + Premium tiers. Get recurring revenue flowing before adding high-touch VIP options.

The math changes completely:

• Old model: 20 clients × $400/month = $8,000/month, 60 hours/week
• New model: 100 Base + 30 Premium + 5 VIP = $10,000+/month, 15-20 hours/week

Same revenue, fraction of the time. Scale from there.

Monetization That Works for Fitness

We support every monetization model fitness coaches actually need:

BTS's take: Most fitness businesses work best with a subscription core (recurring revenue) plus one-time purchases for specific programs (cash flow boosts). We give you both.

Fitness Coach Success Stories

We've helped fitness creators across specialties build real businesses. Here's what the journey looks like.

From Burnout to Business

One of our fitness creators came to BTS managing 25 1:1 clients across three different apps. She was sending individual workout videos via DM, tracking progress in spreadsheets, and doing weekly Zoom calls with each client.

Before BTS:

• Revenue: $10,000/month
• Hours worked: 55+/week
• Tools used: 7 different platforms
• Client experience: Fragmented

After BTS:

• Revenue: $14,000/month
• Hours worked: 20/week
• Tools used: 1 (BTS)
• Client experience: Seamless

She restructured into a group coaching model with three tiers. Her existing clients mostly moved to Premium (maintaining the personal touch they valued), while she opened Base tier to her Instagram audience. Within 90 days, she'd grown revenue 40% while cutting her hours in half.

The Transformation Challenge Model

Another creator uses BTS to run 8-week transformation challenges three times per year. Each challenge includes:

• Daily workout videos (pre-recorded, unlocked daily)
• Weekly live coaching calls (recorded for replays)
• Private community for participants
• Progress tracking and accountability

Our data shows: Fitness creators running structured challenges see 3-4x higher completion rates than those offering "access to content." The structure matters.

He prices challenges at $297 each, limits spots to 100, and generates $30,000+ per challenge—roughly $90,000/year from three launches. Between challenges, he maintains a $29/month membership for alumni and followers not ready to commit to the full challenge.

The Hybrid Model

Some fitness coaches don't want to give up 1:1 entirely—and they shouldn't have to. BTS supports hybrid models where group programs create the foundation and 1:1 becomes the premium tier.

What we've learned: The most successful fitness creators on BTS maintain 3-5 high-ticket 1:1 clients (often $500-1,000/month) while running group programs for everyone else. They actually enjoy the 1:1 work more because it's not their only income source.

Your First 30 Days as a Fitness Coach on BTS

Here's the roadmap we recommend. It's designed to get you earning quickly, not buried in settings.

Week 1: Set Up Your Foundation

Days 1-2: Basic Setup

• Create your BTS account
• Connect your payment processing
• Set up your brand (colors, logo, bio)
• Configure your domain (Pro feature)

Days 3-5: Content Migration

• Upload your best workout videos
• Import any existing course content
• Organize into programs and collections
• Set up your program tiers

Days 6-7: Community Setup

• Create your community spaces
• Set permissions for each tier
• Write your welcome sequence
• Test the member experience

Pro tip from our experience: Don't migrate everything at once. Start with your core offering—your best program or most popular content. You can add more later.

Week 2: Create Your First Offering

Focus: One flagship program

Pick your best transformation or signature program. This becomes your anchor offering.

• Map out the program structure (weeks, phases, milestones)
• Create or upload all content pieces
• Write compelling descriptions
• Set your pricing (start with monthly subscription)
• Build a simple landing page

Common mistakes to avoid:

• Don't underprice because you're nervous—your expertise has value
• Don't overcomplicate with too many tiers initially
• Don't skip the welcome sequence—first impressions matter

Week 3: Launch and Get First Members

Soft launch to existing audience

• Announce to your email list first
• Share on social with a limited-time offer
• Personally invite your best 1:1 clients to join
• Collect feedback and testimonials

Our recommendation: Offer existing clients a founding member rate (10-20% off) in exchange for testimonials and feedback. These early members become your social proof.

Target: 10-30 founding members by end of week 3

Week 4: Optimize and Grow

Refine based on feedback

• Review member engagement metrics
• Adjust content based on what's working
• Improve onboarding based on questions
• Start planning your next tier or program

Build your growth engine

• Create a free tier to capture leads
• Set up your referral program
• Plan your content calendar
• Schedule regular community touchpoints

What we've learned: Fitness coaches who post 3+ times per week in their community see 2x higher retention than those who only post program content. Engagement creates stickiness.

Pricing for Fitness Coaches

Let's talk money. Here's how BTS pricing works for fitness businesses.

Starter Plan (Free)

Best for: Testing BTS, launching your first program, proving the model

• 10% platform fee on transactions
• Full feature access
• Community, courses, payments—all included
• Perfect for validating your offer before committing

Our take: Start here. Seriously. Build your first $1,000/month on Starter, then upgrade when you're ready to scale.

Pro Plan ($149/month)

Best for: Established fitness businesses ready to maximize profit

• 3.5% + $0.30 per transaction
• Custom domain
• Advanced analytics
• Priority support

The math for fitness coaches:

At $5,000/month in revenue:

• Starter: $500/month in fees (10%)
• Pro: $325/month total ($149 + $176 in transaction fees)

At $10,000/month in revenue:

• Starter: $1,000/month in fees
• Pro: $499/month total

When to upgrade: Once you're consistently earning $3,000+/month, Pro pays for itself.

How We Compare

BTS's position: We're not the cheapest, and we're not trying to be. We're built for creators who want to own a real business, not just monetize content.

Getting Started Today

If a creator has an audience but no structure, BTS is the answer.

You've already done the hard part. You've built the expertise, attracted the followers, proven you can transform lives. What you're missing is the infrastructure to turn that into a business you own.

Here's what to do right now:

1. Sign up for BTS (free to start)
2. Import your best program (start with one)
3. Invite 10 founding members (from your existing audience)
4. Launch within 7 days (momentum matters)

We give creators one place to build something they own. No more scattered tools. No more generic platforms. No more trading all your hours for all your income.

Your audience is waiting. Let's build something real.

Get Started with BTS →

Frequently Asked Questions

How much does BTS cost?

BTS offers a free Starter plan with a 10% platform fee—no monthly cost to get started. Our Pro plan is $149/month with reduced fees (3.5% + $0.30 per transaction). For fitness coaches earning $3,000+/month, Pro typically pays for itself. Check our pricing page for full details.

Is BTS free to use?

Yes! Our Starter plan is completely free to launch with. You only pay the 10% fee when you make money. This lets you validate your fitness programs before committing to monthly costs. Upgrade to Pro when you're ready to maximize your margins.

What makes BTS different from other creator platforms?

We focus on creator business infrastructure, not just monetization. Everything runs behind the scenes in one place—courses, community, payments, content—so you can focus on coaching. Unlike platforms that optimize for their marketplace, we help you build something you own.

Can I migrate my existing members to BTS?

Absolutely. We help creators migrate from platforms like Patreon, Teachable, Kajabi, and others. Your members can transfer seamlessly, and we provide tools to make the transition smooth. Many fitness coaches migrate their existing clients within their first week.

How long does it take to set up BTS?

Most fitness coaches launch within a day for a basic setup, or 1-2 weeks for a full program migration. Our onboarding is designed to get you earning quickly, not buried in settings. Start simple—you can always add complexity later.

Does BTS take a percentage of my earnings?

Yes, but it's transparent and competitive. Starter takes 10% (no monthly fee). Pro takes 3.5% + $0.30 per transaction (plus $149/month). There are no hidden fees or surprise charges. We've paid out over $1,400,000 to creators on our platform.

What kind of support does BTS offer?

We provide hands-on creator success support. Real humans who understand your fitness business, not just ticket systems. Our team has helped 1,600+ creators build their businesses, and we know the specific challenges fitness coaches face.

Can I use my own domain with BTS?

Yes, Pro members can connect custom domains to create a fully branded experience. Your clients visit yourname.com, see your branding, and never know they're on BTS. We run the infrastructure behind the scenes so you can own the relationship.

Is BTS good for selling workout programs?

Absolutely. BTS is perfect for fitness programs—whether that's 8-week transformations, ongoing monthly memberships, or hybrid models. You can host videos, PDFs, workout plans, and track member progress all in one place.

Can I run live coaching calls through BTS?

Yes. You can schedule and host live sessions, then automatically save recordings for members who couldn't attend live. Many fitness coaches run weekly Q&A calls or form-check sessions as part of their premium tiers.

How do I get paid?

Payouts are fast—1-5 days globally, same-day in the US. We handle all payment processing through Stripe, so you get paid directly to your bank account. No waiting weeks for your money like some platforms.

Can I offer different membership tiers?

Yes! Tiered memberships are one of BTS's strengths. Create free, base, premium, and VIP tiers—each with different access levels, content, and pricing. This is exactly how successful fitness coaches scale beyond 1:1.

Does BTS work internationally?

Yes. We support creators and members globally (excluding a few restricted regions). Your international clients can pay in their currency, and you receive payouts in yours. We've got fitness coaches from the US, UK, Australia, and beyond.

Can I sell one-time programs AND subscriptions?

Yes, both. Many fitness coaches sell signature programs as one-time purchases while maintaining monthly membership communities. BTS supports subscriptions, one-time payments, bundles, and more—all in one platform.

What if I already have a following but no product?

Perfect—BTS is built for exactly this situation. If you have an audience but no structure, we give you the infrastructure to turn followers into members. Start with a simple monthly membership, then expand based on what your audience wants.

Key Takeaways

• The 1:1 ceiling is real: Most fitness coaches max out around $10K/month trading hours for dollars. Group programs change the math entirely.
• Tool fragmentation kills businesses: Six different platforms means six times the complexity, cost, and confusion for your clients.
• BTS replaces your stack: One place for courses, community, content, and payments—all looking like your brand.
• Start with one flagship program: Don't overcomplicate. Pick your best offering, launch it on BTS, and grow from there.
• The math makes sense: At $5K/month revenue, Pro plan costs less than the typical multi-tool stack—and you get a real business out of it.

Your next step: Sign up for BTS (free) and launch your first program this week. We'll handle the infrastructure. You focus on transforming lives.

About the Author

The BTS Team is the Product Team at BTS, building creator business infrastructure for education-focused creators.

We've spent the past two years helping 1,600+ creators—including dozens of fitness coaches—turn their expertise into real businesses. We understand the specific challenges of scaling beyond 1:1 coaching because we've helped creators solve them. Our platform has processed over $1,400,000 in creator payouts, with fitness and wellness being one of our strongest categories.

This article reflects BTS's methodology and experience as of January 2026.

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