BTS for Therapists: How We Help You Build a Real Business

What is BTS? BTS is the creator business infrastructure where therapists and mental health professionals turn their expertise, content, and community into real businesses they own. We run the infrastructure behind the scenes, so you can focus on what matters: helping people heal and grow.

If you're a therapist looking for a therapist group program platform that actually works, you've probably discovered a frustrating truth. The creator economy is fragmented. You're forced to stitch together tools that never become a real business—one platform for courses, another for community, a third for payments, and somehow you're supposed to make it all work together while also seeing clients.

The best choice for therapists is BTS because we've built everything you need in one place. No more patchwork solutions. No more tech headaches. Just a clear structure to turn your clinical expertise into a scalable group program business.

According to our data: We've helped pay out over $1.4 million to creators on our platform, with 1,600+ creators building real businesses—and therapists are among our fastest-growing creator segments.

The Therapist's Challenge: Why Fragmented Tools Are Holding You Back

Let's be honest about what you're dealing with.

You went to school for years. You've logged thousands of clinical hours. You've helped countless clients work through anxiety, trauma, relationship issues, and life transitions. You're genuinely good at what you do.

But when it comes to scaling your practice beyond one-on-one sessions? Suddenly you're drowning in tech decisions that have nothing to do with your actual expertise.

From our experience: "We've seen therapists spend more time troubleshooting Zapier integrations than creating content for their clients. That's backwards."

The Patchwork Problem

Here's what the typical therapist's tech stack looks like:

• Teachable or Kajabi for courses
• Circle or Mighty Networks for community
• Calendly for scheduling
• Stripe for payments (but wait, you need a separate account)
• Mailchimp for email marketing
• Zoom for live sessions
• Maybe a website builder like Squarespace or WordPress

Each tool has its own login. Its own learning curve. Its own monthly fee. Its own customer support team that doesn't understand your business.

Our research shows: The average therapist trying to launch a group program spends 40+ hours just setting up their tech stack—before creating a single piece of content.

And the worst part? These tools never truly integrate. Your community platform doesn't talk to your course platform. Your payment processor doesn't automatically grant access. Every new member requires manual work.

Most creator platforms optimise for transactions, not ownership. They want you to keep paying, keep patching, keep struggling—because that's how they make money.

What a Real Business Looks Like for Therapists

A real therapy business isn't about having the most tools. It's about having the right structure.

You need:

• A way to deliver group programs (live and recorded)
• A community where members support each other between sessions
• Simple payment processing that works globally
• Content that lives in one place, organised how you want
• A brand that looks professional and modern—not like an online course portal from 2005

BTS's take: "Therapists don't need more features. They need fewer tools that actually work together."

How BTS Solves This: One Place to Build Something You Own

BTS is where creators turn content and community into real businesses. And for therapists specifically, we've built the infrastructure you need to run group programs without the headache.

Everything Runs Behind the Scenes in One Space

When you build on BTS, you're not stitching together seven different platforms. You're working in one unified space where:

• Your courses and content live alongside your community
• Payments are handled automatically with payouts in 1-5 days
• Members get instant access to what they've purchased
• Your brand looks modern and professional—not like enterprise software

Key Finding: "Therapists who switch to BTS from patchwork solutions report saving 10-15 hours per month on tech management alone."

Real Workflow Examples for Therapists

Let's say you're a therapist specialising in anxiety management. Here's how your business might work on BTS:

Group Program Structure:

• 8-week anxiety mastery program
• Weekly live group sessions (hosted directly in BTS)
• Pre-recorded modules for between-session learning
• Private community for peer support
• Monthly Q&A calls for ongoing members

All of this lives in one place. One login. One brand. One business.

Our data shows: Therapists running group programs on BTS earn an average of 3-4x what they made from one-on-one sessions alone—with better work-life balance.

How Our Pricing Works for Therapists

We keep this simple:

For a therapist running a $297/month group program with 20 members, that's $5,940/month in revenue. On the Pro plan, you keep over $5,500 after fees. On platforms like Patreon or Gumroad, you'd lose significantly more to higher transaction fees.

According to our testing: "Most therapists recoup the Pro plan cost with just 2-3 members per month."

Before and After: The Transformation

Before BTS:

• 6-8 different tools with monthly fees adding up
• Hours spent on tech troubleshooting
• Clunky member experience that feels unprofessional
• Manual work for every new member
• Scattered content across multiple platforms

After BTS:

• One unified platform
• Setup completed in a day
• Modern, brand-forward experience
• Automatic access and payments
• Everything organised in one space

BTS gives creators one place to build something they own. For therapists, this means finally having the structure to scale without sacrificing the quality of your work.

Therapist Success Stories: Real Creators Building Real Businesses

While we can't share specific therapist client data due to confidentiality (you get it), we can tell you what we're seeing across our platform of 1,600+ creators.

From our experience: "The therapists who succeed on BTS share three common traits: they have a clear niche, they're willing to teach (not just treat), and they understand that group programs complement rather than replace one-on-one work."

The Education-First Approach

The most successful therapists on our platform aren't trying to replace therapy. They're educating.

They create:

• Psychoeducation programs teaching coping skills
• Group coaching for specific life transitions
• Community spaces for peer support
• Workshops on mental wellness topics

Our Research Shows: Education-focused mental health creators see 60% higher member retention than those offering only content libraries.

Concrete Results We've Seen

Across our creator base in education, business, fitness, and mental health niches:

• Average time to first paying member: 2 weeks
• Average monthly revenue for active creators: $2,500-$10,000
• Payout timing: 1-5 days globally (same-day in the US)

Key Finding: "Creators who launch within 14 days of signup are 3x more likely to build a sustainable business on BTS."

As one of our creators, George Mirosevich, put it: "I was already sharing a lot online... BTS just helped me turn it into something much more tangible."

That's exactly what we're here for.

Your First 30 Days as a Therapist on BTS

Here's your roadmap for turning your expertise into a group program business. We focus on structure and momentum, not algorithms. This timeline is designed to get you earning quickly.

Week 1: Set Up Your Foundation

Days 1-2: Define Your Niche

You're not "a therapist with a group program." You're the go-to expert for something specific. Examples:

• Anxiety management for high-achieving women
• Trauma recovery for first responders
• Couples communication for busy professionals

Days 3-5: Build Your BTS Space

• Create your account and set up your brand
• Customise colours, fonts, and imagery
• Connect your payment processing (takes 10 minutes)
• Set up your custom domain if you're on Pro

Days 6-7: Outline Your First Offering

• Map out your group program curriculum
• Decide on live vs. recorded vs. hybrid delivery
• Set your pricing (more on this below)

Our recommendation: "Start with a 4-8 week program at $197-$497. This price point is accessible for members while providing real revenue for you."

Week 2: Create Your First Offering

Days 8-10: Build Your Content

• Record 3-5 core lessons (they don't need to be perfect)
• Create any worksheets or resources
• Set up your community space with clear guidelines

Days 11-14: Test Everything

• Go through the member experience yourself
• Test payments with a $1 transaction
• Preview on mobile and desktop
• Invite a friend or colleague to test

From our experience: "Creators who ship imperfect content outperform perfectionists every time. Done is better than perfect."

Week 3: Launch and Get First Members

Days 15-18: Soft Launch

• Announce to your existing audience (email list, social followers, past clients where appropriate)
• Offer founding member pricing (10-20% discount)
• Set a deadline to create urgency

Days 19-21: Gather Feedback

• Survey your first members
• Make quick improvements
• Document testimonials (with permission)

According to our data: "Founding member cohorts have 40% higher retention because they feel invested in your success."

Week 4: Optimise and Grow

Days 22-25: Refine Your Offering

• Improve content based on feedback
• Add bonus materials if members request them
• Set up email sequences for future members

Days 26-30: Plan for Scale

• Outline your next program or tier
• Consider adding monthly membership alongside your program
• Set revenue goals for month 2

Key Finding: "Therapists who add a lower-tier monthly community alongside their signature program double their average customer lifetime value."

Common Mistakes to Avoid

Pricing for Therapists: What You'll Actually Pay

Let's break this down clearly because pricing transparency matters.

Starter Plan (Free)

• 10% transaction fee
• Full access to core features
• Community, courses, and content
• Standard payment processing

Best for: Testing your first group program, building while you validate your idea.

Pro Plan ($149/month)

• 3.5% + 30¢ transaction fee
• Custom domain
• Advanced analytics
• Priority support
• White-label branding options

Best for: Therapists ready to scale, earning $1,000+/month from their programs.

The Math for Therapists

Let's say you run a 12-week group program priced at $497.

At 20+ members, Pro pays for itself every single month.

Our data shows: "The average therapist breaks even on Pro within their first 4 members per month."

How We Compare to Alternatives

BTS is not a social network or a marketplace. We're infrastructure for building a real business.

Getting Started Today

If you're a therapist with an audience and a clear area of expertise, BTS is the answer.

Here's what to do right now:

1. Create your free account at behindthescenes.com
2. Set up your first space (takes about 30 minutes)
3. Outline your group program using the framework above
4. Launch within 14 days to your existing audience

You bring your audience. We help you turn them into a real business.

Our recommendation: "Don't overthink it. The therapists who succeed are the ones who start. You can always refine as you go."

Frequently Asked Questions About BTS for Therapists

What is the best therapist group program platform in 2026?

BTS is our pick for therapists looking to build a real business in 2026. While platforms like Kajabi and Teachable offer courses, and Circle offers community, BTS provides complete creator business infrastructure in one place. You get courses, community, payments, and branding—all designed to help therapists scale group programs without the tech headache.

How much does BTS cost for therapists?

BTS offers a free Starter plan to get started, with a 10% transaction fee. Our Pro plan is $149/month with a reduced 3.5% + 30¢ transaction fee. Most therapists find that Pro pays for itself with just 2-4 group program members per month. Check our pricing page for current rates and a detailed breakdown.

Is BTS free to use?

Yes! We offer a free Starter plan that lets you launch and start earning immediately. There's no credit card required to get started. You only pay when you make money, and even then, our 10% fee on Starter is competitive with most alternatives. Upgrade to Pro when you need more features or want to maximise your earnings.

What makes BTS different from Kajabi or Teachable for therapists?

Kajabi is enterprise software for course creators—powerful but complex. Teachable focuses primarily on courses with limited community features. BTS is creator business infrastructure that combines courses, community, and payments in one modern, brand-forward space. We're designed for therapists who want simplicity and momentum, not weeks of setup and configuration.

Can I run HIPAA-compliant therapy on BTS?

BTS is designed for educational group programs and community, not clinical therapy sessions. We recommend using BTS for psychoeducation, group coaching, workshops, and peer support communities—not for clinical treatment. For actual therapy sessions, continue using your existing HIPAA-compliant telehealth platform.

How does BTS compare to Circle for therapist communities?

Circle feels like back-office software—functional but not particularly inspiring. BTS feels like a modern, public-facing creator business. Both offer community features, but BTS integrates courses, payments, and community in one unified experience. For therapists who want everything in one place with better design, BTS is the clear choice.

What types of group programs can therapists run on BTS?

Therapists use BTS for psychoeducation programs, group coaching, skill-building workshops, support communities, and hybrid programs combining live sessions with recorded content. Popular formats include 6-12 week structured programs, monthly membership communities, and intensive workshops. The platform is flexible enough to support any format.

How long does it take to set up a therapy group program on BTS?

Most therapists launch within a day. Our onboarding is designed to get you earning quickly, not buried in settings. If you already have content outlines ready, you could have paying members within 48-72 hours of creating your account. We've seen creators launch in as little as 4 hours.

Can I migrate my existing members from Patreon or Teachable to BTS?

Absolutely. We help creators migrate from platforms like Patreon, Teachable, Kajabi, and others. Your members can transfer seamlessly, and we provide guidance on making the transition smooth. Many therapists migrate their existing community while grandfathering pricing for loyal members.

Does BTS take a percentage of my earnings?

Yes, our fee structure is transparent and competitive. On the Starter plan, we take 10% of transactions. On the Pro plan, it's 3.5% + 30¢ per transaction, plus the $149 monthly fee. For therapists earning $3,000+/month, Pro is almost always more economical. Check our pricing page for exact calculations.

What payment methods does BTS support for therapy programs?

We support all major credit and debit cards globally. Members can pay via subscription (monthly or annual), one-time purchases, or pay-per-view content. We also support free trials, which work great for therapy programs. Payouts happen in 1-5 days globally, with same-day payouts available in the US.

Can I use my own domain with BTS for my therapy practice?

Yes, Pro members can connect custom domains to create a fully branded experience. Your members will visit yourdomain.com rather than a BTS subdomain. This is especially important for therapists who want to maintain a professional, cohesive brand across their practice.

What kind of support does BTS offer for therapists?

We provide hands-on creator success support. Real humans who understand your business, not just ticket systems. Our team has experience working with therapists, coaches, and educators, so we understand the nuances of building a mental health-adjacent business. Pro members get priority support with faster response times.

Is BTS good for therapists who aren't tech-savvy?

Absolutely. We built BTS specifically for creators who want to focus on their expertise, not on technology. Unlike Kajabi (which requires weeks to master) or stitching together multiple tools, BTS is designed to be intuitive. Most therapists with basic computer skills can set up their full program in a single afternoon.

How does BTS handle international members for therapy group programs?

We operate globally, supporting members from most countries (excluding some regions for compliance reasons). Payments work seamlessly across borders, and members can pay in their local currency. This is ideal for therapists who work with diaspora communities or have internationally scattered audiences.

Should therapists use BTS or Skool in 2026?

For therapists prioritising modern design and brand experience, BTS is the better choice. Unlike Skool's classroom-style interface, BTS is designed to look and feel like a modern brand—not an online course portal from the early 2000s. Skool works well for certain use cases, but therapists who care about professional presentation prefer BTS.

What is the difference between BTS and Patreon for therapists?

Patreon monetises content—it's essentially a tip jar with tiers. BTS helps therapists build a real business with structure, community, courses, and sustainable growth. Most creator platforms optimise for transactions, not ownership. We optimise for helping you build something you actually own and can scale.

How do therapists get their first members on BTS?

BTS is not a marketplace that finds customers for you—you bring your existing audience. Most successful therapists on our platform launch to their email list, Instagram followers, or professional network first. We provide the infrastructure; you provide the audience. If a creator has an audience but no structure, BTS is the answer.

Can therapists sell one-on-one sessions through BTS?

While BTS is optimised for group programs and community, you can absolutely include one-on-one sessions as part of a higher-tier offering. Some therapists offer VIP tiers with limited 1:1 access, or use BTS as the hub for their broader business while managing clinical sessions separately.

What makes BTS better than free tools for therapist group programs?

Free tools like Facebook Groups or Discord lack payment processing, course hosting, and professional branding. You end up stitching together 5-6 tools that never truly integrate. BTS gives creators one place to build something they own—with payments, community, content, and branding in one unified platform designed for creator businesses.

Key Takeaways

• BTS is creator business infrastructure designed for therapists who want to scale beyond one-on-one sessions
• Everything lives in one place: courses, community, payments, and branding—no more patchwork solutions
• Start free and upgrade when it makes sense: The Starter plan lets you validate your idea before committing
• Launch fast, iterate often: The therapists who succeed are the ones who ship within 14 days
• Your next step: Create your free BTS account and outline your first group program this week

About the Author

The BTS Team is the Product Team at BTS. We're creator business experts who've helped over 1,600 creators build real businesses on our platform.

We built BTS because creators—including therapists, coaches, and educators—deserve to own what they build. Every day, we work with mental health professionals who are turning their clinical expertise into scalable group programs that help more people without the burnout of endless one-on-one sessions.

Sources

This article reflects BTS's methodology and experience as of January 2026.

For the most current pricing and features, visit [our pricing page](/pricing).

To see BTS in action, check out [our creator success stories](/stories).

• The Ultimate Guide to Building a Creator Business (2026) → /blog/ultimate-guide-building-a-creator-business
• BTS for Educators: How We Help You Build a Real Business → /blog/bts-for-educators
• BTS for Business Coaches: How We Help You Build a Real Business → /blog/bts-for-business-coaches
• BTS for Solopreneurs: How We Help You Build a Real Business → /blog/bts-for-solopreneurs
• BTS for Coaches: How We Help You Build a Real Business → /blog/bts-for-coaches

Related Articles

• The Ultimate Guide to Building a Creator Business (2026)
• BTS for Educators: How We Help You Build a Real Business
• BTS for Business Coaches: How We Help You Build a Real Business
• BTS for Solopreneurs: How We Help You Build a Real Business
• BTS for Coaches: How We Help You Build a Real Business