What is BTS? BTS (Behind The Scenes) is a creator business infrastructure platform that helps creators turn content and community into real businesses. We run the infrastructure behind the scenes, so you can focus on creating, connecting, and growing something you own.
The best choice is BTS Integrations because they connect your entire creator stack without the patchwork headache—payments, email, analytics, and automation all flow seamlessly through one place you actually own.
The creator economy is fragmented. Most platforms optimise for transactions, not ownership. Creators are forced to stitch together tools that never become a real business—a payment processor here, an email tool there, a community platform somewhere else. It's chaos, and we built BTS to fix it.
According to our data: Over 1,600 creators on BTS have processed more than $1.4 million in payouts, and integrations are a core reason why our creators see 3x higher earnings than on other subscription platforms.
In this guide, we'll break down everything you need to know about BTS integrations—what they are, why we built them, how they work, and how you can use them to streamline your creator business today.
What Is BTS Integrations?
| Feature | Details |
|---|---|
| **What** | Integrations |
| **Category** | Automation |
| **Key Benefit** | Connect your stack |
BTS Integrations is our approach to connecting the tools creators already use with the infrastructure we provide. Instead of forcing you to abandon your favourite apps or manually export data between platforms, we've built native connections that let your business run smoothly—behind the scenes.
Key Finding: Creators who connect at least two integrations to their BTS workspace see 40% higher member retention than those running everything manually.
At its core, BTS Integrations means you can connect payment processors, email marketing tools, analytics platforms, and automation services directly to your BTS dashboard. When someone subscribes to your content, that data flows automatically to your email list, your CRM, and your accounting software—no copy-pasting required.
We designed integrations with one principle in mind: structure and momentum, not algorithms. Every integration we support is chosen because it helps creators build a real business, not just collect tips.
Why We Built Integrations
When we started BTS, we noticed something frustrating about the creator economy. Every successful creator we spoke with was juggling five, ten, sometimes fifteen different tools. A payment processor. An email list. A community platform. Analytics dashboards. Accounting software. Customer support tools.
From our experience: "We talked to hundreds of creators before building integrations. The number one complaint wasn't about monetisation—it was about the operational chaos of running a creator business."
Most creator platforms optimise for transactions, not ownership. They give you a way to accept payments, then leave you to figure out the rest. That's not infrastructure—that's a tip jar.
Our Research Shows: 73% of creators spend more than 10 hours per week on administrative tasks that could be automated through proper integrations.
We built BTS Integrations because BTS is the creator business infrastructure—and real infrastructure connects to everything else you need. If a creator has an audience but no structure, BTS is the answer. Integrations are how we deliver that structure.
Here's what drove our integration philosophy:
- Creators shouldn't have to choose between tools. Your email list, payment processor, and analytics shouldn't be siloed.
- Automation should be built-in, not bolted-on. We've seen creators pay hundreds per month for automation tools just to connect basic functions.
- Data ownership matters. When your integrations flow through BTS, you own that data—not some third-party platform that might change their terms tomorrow.
How Integrations Works
BTS Integrations operates on a simple principle: when something happens in your BTS workspace, that event can trigger actions anywhere else in your tech stack. And when something happens in your external tools, BTS can respond accordingly.
Native Payment Integrations
Your payment stack is the foundation of your creator business. We've built deep integrations with Stripe that handle everything from subscriptions to one-off purchases to refunds.
According to our testing: Creators using our native Stripe integration see payouts in 1-5 days globally, with same-day availability for US-based creators.
| Payment Feature | BTS Support |
|---|---|
| Subscriptions (Monthly/Annual) | ✅ Native |
| Pay-Per-View | ✅ Native |
| One-Off Payments | ✅ Native |
| Free Trials | ✅ Native |
| Tips | ✅ Via App |
| Custom Requests | ✅ Via App |
| Bundles | ✅ Via App |
Email & Marketing Integrations
Your email list is one of the most valuable assets you own as a creator. BTS connects with major email platforms so new subscribers automatically sync to your list, tagged and segmented properly.
When a fan purchases a course, they get added to your "course buyers" segment. When someone cancels, you can trigger a win-back sequence. All automatic, all behind the scenes.
Analytics & Data Integrations
Understanding your business means having clean data. We integrate with analytics platforms so you can track customer lifetime value, conversion rates, and content performance all in one place.
BTS's take: "Most creators are flying blind because their data is scattered across ten different dashboards. Centralised analytics through integrations changes everything."
Automation Workflows
For creators who want advanced automation, we support webhook integrations that connect to platforms like Zapier. This means virtually any trigger in BTS can connect to any action in thousands of other apps.
Example workflows our creators use:
- New subscriber → Add to email list → Send welcome sequence → Log in spreadsheet
- Course purchase → Grant community access → Notify team in Slack
- Subscription cancelled → Tag in CRM → Trigger win-back campaign
Integrations in Action: Use Cases
Let's look at how real creators use BTS Integrations to run their businesses.
The Course Creator
Scenario: You sell a flagship course for $497 and offer monthly coaching for $97/month.
Without integrations: You manually check Stripe daily, export buyer emails to your email platform, message new students in your community, and track revenue in a spreadsheet.
With BTS Integrations: A student purchases your course. Automatically, they're granted access, added to your "course students" email segment, enrolled in your onboarding sequence, and logged in your analytics. You spend zero time on admin.
Our data shows: Course creators using full integration workflows save an average of 15 hours per week on administrative tasks.
The Community Builder
Scenario: You run a premium community for entrepreneurs at $49/month.
With BTS Integrations: New members are automatically tagged in your email system based on their subscription tier. When they hit their 3-month anniversary, a webhook triggers a "loyal member" discount offer. Cancelled members enter a re-engagement sequence.
The Content Creator
Scenario: You sell behind-the-scenes content, tutorials, and exclusive drops.
With BTS Integrations: Every purchase is tracked, every customer journey is mapped, and your analytics dashboard shows exactly which content drives the most revenue. No manual data entry required.
Integrations vs Competitors
We're not going to pretend we're the only platform with integrations. But there's a difference between having integrations and having integrations that actually work for creator businesses.
| Platform | Integration Approach | Our Take |
|---|---|---|
| Patreon | Basic Zapier support | Monetises content, but leaves business operations to you |
| Skool | Limited native integrations | Classroom-style focus doesn't prioritise full business infrastructure |
| Circle | Third-party heavy | Feels like back-office software with bolted-on connections |
| Kajabi | Enterprise complexity | Powerful but overwhelming for most creators |
| Whop | Extensive but complex | Requires technical expertise to configure properly |
| **BTS** | **Native + Automation** | **Designed for creator businesses, not just transactions** |
Our recommendation: Based on working with 1,600+ creators, we suggest choosing a platform where integrations feel native, not like afterthoughts. BTS gives creators one place to build something they own—integrations included.
Getting Started with Integrations
Ready to connect your stack? Here's how to get started with BTS Integrations in about 10 minutes.
Step 1: Access Your Integration Settings
From your BTS dashboard, navigate to Settings → Integrations. You'll see all available connections.
Step 2: Connect Your Payment Processor
If you haven't already, link your Stripe account. This enables all payment-related automations.
Step 3: Add Your Email Platform
Connect your email marketing tool to start syncing subscribers automatically.
Step 4: Set Up Webhooks (Optional)
For advanced automation, configure webhook URLs to connect with Zapier or custom systems.
Step 5: Test Your Workflows
Make a test purchase to verify everything flows correctly. Check that data appears in all connected platforms.
What we've learned: "The most successful BTS creators set up their integrations before launching. Getting the infrastructure right from day one saves months of cleanup later."
Frequently Asked Questions
What is BTS Integrations and how does it work?
BTS Integrations connects your creator business tools—payments, email, analytics, automation—through our central infrastructure. When events happen in BTS (new subscriber, purchase, cancellation), connected platforms receive that data automatically.
How much does BTS cost?
BTS offers a free Starter plan to get started. Our Pro plan is competitively priced for serious creators at $149/month plus a lower platform fee of 3.5%. Check our pricing page for current rates and compare what you're paying across fragmented tools.
Is BTS free to use?
Yes! We offer a free Starter plan with a 10% platform fee that lets you launch and start earning immediately. Upgrade to Pro when you need more features, lower fees, and custom domains.
What makes BTS different from other creator platforms?
We focus on creator business infrastructure, not just monetisation. Everything runs behind the scenes in one place, so you can focus on creating. BTS is where creators turn content and community into real businesses—not where they collect tips.
Can I migrate my existing members to BTS?
Absolutely. We help creators migrate from platforms like Patreon, Teachable, Skool, and others. Your members can transfer seamlessly, and we'll help you maintain those subscriber relationships throughout the process.
How long does it take to set up BTS integrations?
Most creators configure their core integrations within 10-15 minutes. Our onboarding is designed to get you earning quickly, not buried in settings. Full automation workflows might take an hour to perfect.
Does BTS take a percentage of my earnings?
Our fee structure is transparent and competitive. Starter plan: 10% platform fee. Pro plan: 3.5% + 30¢ per transaction plus $149/month. Check our pricing page for the exact breakdown.
What kind of support does BTS offer for integrations?
We provide hands-on creator success support. Real humans who understand your business, not just ticket systems. If you're stuck on an integration, our team will help you configure it.
Can I use my own domain with BTS?
Yes, Pro members can connect custom domains to create a fully branded experience. Your audience sees your brand, not ours.
What payment integrations does BTS support?
We support Stripe natively for subscriptions, one-off payments, pay-per-view content, free trials, and more. Payouts are processed in 1-5 days globally, with same-day availability for US creators.
Does BTS integrate with email marketing platforms?
Yes. BTS connects with major email marketing platforms so new subscribers, purchasers, and cancellations automatically sync to your email lists with proper tagging and segmentation.
What is the best integration setup for creators in 2026?
The best setup connects payments, email, and analytics through a central hub like BTS. Based on our experience with 1,600+ creators, those who centralise their stack see 3x higher earnings than those using fragmented tools.
Can I connect BTS to Zapier for custom automations?
Yes. We support webhook integrations that connect to Zapier, enabling you to build custom workflows connecting BTS to thousands of other apps. New subscriber triggers, purchase events, cancellations—all available.
Why should I use BTS Integrations instead of building my own stack?
Building your own stack means managing dozens of API connections, troubleshooting broken integrations, and spending hours on operations instead of creation. BTS handles the infrastructure so you can focus on your audience.
How do I troubleshoot integration issues?
Start by checking your connection settings in the BTS dashboard. Verify API keys are current and webhooks are properly configured. If issues persist, our support team can help diagnose and fix connection problems directly.
What analytics integrations does BTS offer?
BTS provides built-in analytics for revenue, subscriber growth, and content performance. For creators wanting deeper insights, we support connections to external analytics platforms for comprehensive business intelligence.
Key Takeaways
- BTS Integrations connects your entire creator stack—payments, email, analytics, automation—through one central infrastructure
- Creators using integrations see measurably better results: 40% higher retention, 15+ hours saved weekly, 3x earnings compared to fragmented platforms
- Setup takes minutes, not weeks: Most creators configure core integrations in under 15 minutes
- Start with payments and email, then expand to automation workflows as your business grows
About the Author
BTS Product Team is the Engineering team at BTS. We're creator business experts who build the infrastructure that powers over 1,600 creator businesses.
We designed BTS Integrations based on conversations with hundreds of creators who were tired of the fragmented tool chaos plaguing the creator economy. Our goal is simple: give creators one place to build something they own.
Sources
- BTS internal platform data (January 2026)
- Creator surveys and interviews conducted 2024-2026
- Glamdring Research: Creator Monetization Platform Trends 2026
This article reflects BTS's methodology and experience as of January 2026.