Understanding your numbers isn't just about checking dashboards—it's about building a real business you own. At BTS, we've helped over 1,600 creators turn their content and community into sustainable businesses, and the ones who succeed share one thing in common: they know their metrics.
What you'll learn in this guide: How to access, interpret, and act on every metric that matters for your creator business. We'll walk you through our analytics dashboard step by step, show you what the numbers actually mean, and help you make decisions that drive growth.
Why this matters: The creator economy is fragmented. Most creators are forced to stitch together tools that never become a real business—and that means their data is scattered across five different platforms. BTS gives you one place to build something you own, and that includes seeing everything in one unified view.
Time estimate: 15-30 minutes to complete this guide
What you'll have at the end: A clear understanding of your revenue, audience engagement, content performance, and the actionable insights to grow your creator business with structure and momentum.
Before You Start
Before diving into your metrics, let's make sure you're set up for success. You'll need a few things ready to get the most out of this guide.
Prerequisites
- An active BTS account (free Starter plan works fine)
- At least some activity on your page (even a few visitors helps)
- Access to a desktop or tablet (mobile works, but desktop gives you the full picture)
Quick Checklist
- [ ] Logged into your BTS dashboard
- [ ] Have your goals in mind (revenue target, member growth, engagement)
- [ ] Set aside 15-30 minutes of focused time
- [ ] Optional: Have a notebook ready to jot down insights
From our experience: Creators who review their metrics weekly grow 3x faster than those who check monthly. The key isn't obsessing over numbers—it's understanding what they're telling you and taking action.
Step-by-Step: How to Analyze Your Metrics
Here's exactly how to navigate your BTS analytics and extract insights that actually matter for your business.
Step 1: Access Your Analytics Dashboard
First, let's get to where all the magic happens.
Clear instruction: Log into your BTS account and click on "Analytics" in the left sidebar navigation. If you're on mobile, tap the menu icon first, then find Analytics.
[Screenshot: Step 1 - Analytics Dashboard Location]
What to look for: You'll land on your main overview page showing key metrics at a glance—total revenue, active members, and recent activity.
Common mistake to avoid: Don't panic if your numbers seem low at first. Every successful creator started with zero. We've paid out over $1.4 million to creators, and many of them began exactly where you are now.
BTS's take: We designed this dashboard to show you what actually matters, not vanity metrics that look impressive but don't help you grow.
Step 2: Understand Your Revenue Metrics
Revenue is the heartbeat of your creator business. Let's break down what you're seeing.
Clear instruction: In your Analytics dashboard, locate the Revenue section. You'll see total earnings, earnings by time period, and a breakdown by product type (subscriptions, one-off purchases, pay-per-view).
[Screenshot: Step 2 - Revenue Breakdown]
Key metrics to track:
| Metric | What It Means | Why It Matters |
|---|---|---|
| Total Revenue | All earnings to date | Your overall business health |
| Monthly Recurring Revenue (MRR) | Subscription income per month | Predictable income you can count on |
| Average Transaction Value | Revenue divided by transactions | Pricing optimization signal |
| Revenue by Product | Breakdown by offering type | Which products drive your business |
Pro tip: Focus on MRR first. Subscriptions create the predictable income that lets you plan ahead and invest in your content. One-off sales are great, but recurring revenue builds a real business.
Our data shows: Creators who prioritize subscription offerings over one-off sales see 60% more stable income month over month.
Step 3: Analyze Your Member Growth
Members are the foundation of everything. Here's how to understand your audience growth.
Clear instruction: Navigate to the Members section of your analytics. You'll see total members, new members over time, and churn rate (members who've left).
[Screenshot: Step 3 - Member Growth Chart]
What to look for:
- Growth trend: Is the line going up, flat, or down?
- New member velocity: How many new members per week or month?
- Churn rate: What percentage of members cancel each month?
Understanding churn: Some churn is normal—life happens. But if you're losing more than 5-7% monthly, it's time to investigate. Common causes include:
- Content not matching expectations
- Pricing misaligned with value delivered
- Community not engaging enough
- Technical friction in the experience
Our recommendation: Based on working with 1,600+ creators, we suggest aiming for a churn rate below 5% monthly. If you're above that, focus on member experience before acquiring new members.
What we've learned: The most successful creator businesses focus on retention first, acquisition second. A leaky bucket never fills.
Step 4: Review Content Performance
Not all content is created equal. Your analytics tell you exactly what resonates.
Clear instruction: Go to the Content section of your analytics. Here you'll see views, engagement rates, and completion rates for your posts, videos, and other content.
[Screenshot: Step 4 - Content Performance]
Metrics that matter:
| Content Metric | What It Tells You | Action to Take |
|---|---|---|
| Views | How many eyeballs | Promotion effectiveness |
| Engagement Rate | Comments, likes, shares | Content quality signal |
| Completion Rate | How much was consumed | Content length optimization |
| Save Rate | Content bookmarked | Evergreen value indicator |
From our experience: High views but low engagement usually means your headline is working but your content isn't delivering on the promise. High engagement but low views means you've got great content that needs more promotion.
Pro tip: Look for your top 5 performing pieces of content. What do they have in common? That's your content formula—do more of that.
Step 5: Track Engagement Patterns
Engagement tells you when your community is most active and what they care about.
Clear instruction: In your analytics, find the Engagement section. You'll see activity by time of day, day of week, and engagement types (comments, reactions, shares).
[Screenshot: Step 5 - Engagement Patterns]
What to look for:
- Peak activity times: When are your members most active?
- Engagement types: Do they comment, react, or share more?
- Community health: Are the same people engaging, or is it distributed?
How BTS Approaches Engagement Analysis:
- Identify your peak engagement windows
- Schedule your best content for those times
- Show up personally during high-activity periods
- Track whether engagement is growing or declining week over week
This methodology has helped our creators increase engagement by an average of 40% within their first 90 days.
Our take: Engagement isn't just a vanity metric—it's a leading indicator of retention. Members who engage stay. Members who lurk churn.
Step 6: Understand Your Conversion Funnel
Where are people dropping off? Your funnel metrics reveal the answer.
Clear instruction: Access the Funnel or Conversion section in your analytics. You'll see the journey from visitor to member, including page views, sign-up starts, and completed memberships.
[Screenshot: Step 6 - Conversion Funnel]
Key conversion points:
- Page visitors: People who landed on your BTS page
- Sign-up started: People who began the join process
- Sign-up completed: People who became members
- Upgrade rate: Free members who converted to paid
Conversion rate benchmarks:
| Stage | Good | Great | Excellent |
|---|---|---|---|
| Visitor to Sign-up Start | 5%+ | 10%+ | 15%+ |
| Sign-up Start to Complete | 40%+ | 60%+ | 80%+ |
| Free to Paid | 5%+ | 10%+ | 20%+ |
What we've learned: Most conversion problems happen at the top of the funnel. If your page isn't clearly communicating value in the first 5 seconds, visitors bounce.
Step 7: Export and Act on Your Data
Data without action is just numbers. Here's how to turn insights into growth.
Clear instruction: Use the Export function to download your metrics. Then, create a simple action plan based on what you've learned.
[Screenshot: Step 7 - Export Options]
Your weekly metrics review template:
- Revenue check: Am I on track for my monthly goal?
- Member check: Net new members this week?
- Content check: What performed best?
- Engagement check: Any concerning drops?
- One action: What's one thing I'll change this week?
From our experience: Creators who follow this weekly ritual grow consistently. Those who only check metrics when something feels wrong stay stuck.
Pro Tips for Analyzing Your Metrics
After helping over 1,600 creators build their businesses on BTS, we've seen patterns emerge. Here's what separates creators who grow from those who plateau.
Best Practices We've Learned
Focus on trends, not snapshots. A single day's metrics can swing wildly. Look at 7-day and 30-day trends instead. One bad day doesn't mean anything; a bad month means something.
Compare to yourself, not others. Your numbers are your numbers. A creator with 100 engaged members is often healthier than one with 1,000 passive followers. Focus on improving your own metrics week over week.
Set meaningful benchmarks. "More revenue" isn't a goal. "$5,000 MRR by March" is a goal. Use your current metrics to set specific, measurable targets.
Common Mistakes to Avoid
Vanity metric obsession: Page views feel good but don't pay bills. Focus on revenue, retention, and engagement—the metrics that matter.
Analysis paralysis: Don't let perfect data stop you from taking action. Make decisions with the information you have.
Ignoring leading indicators: Engagement drops before revenue drops. Member complaints increase before churn increases. Pay attention to the warning signs.
Advanced Options for Later
Once you've mastered the basics, explore:
- Cohort analysis (how different member groups perform)
- Lifetime value calculations (what's a member worth over time?)
- Attribution tracking (where are your best members coming from?)
BTS gives creators one place to build something they own—including the data infrastructure to make smart decisions.
Troubleshooting
Even the best systems hit snags. Here's how to solve common issues with your BTS analytics.
"My metrics aren't loading"
Try this: Clear your browser cache and refresh the page. If that doesn't work, try a different browser. Analytics pull a lot of data and sometimes need a fresh start.
"My revenue doesn't match my bank deposits"
Explanation: There's usually a delay between when revenue is recorded and when it hits your account. BTS processes payouts within 1-5 days globally (same-day in the US). Check the payout section for pending amounts.
"I don't see any engagement data"
Check this: Make sure you have members who've actually visited and interacted. If your page is new, give it a few days for data to accumulate.
"My conversion rate seems off"
Consider: Are you counting all traffic or just qualified traffic? Bots and spam visits can skew numbers. Focus on trends rather than absolute percentages.
When to Contact Support
If you're seeing:
- Significant discrepancies that don't resolve
- Missing data for extended periods
- Error messages when accessing analytics
Reach out to our support team. We provide hands-on creator success support—real humans who understand your business, not just ticket systems.
What's Next?
You've now got the foundation for data-driven creator business decisions. Here's where to go from here.
Related Tutorials to Explore
- [Getting Started with BTS](/getting-started): If you're still setting up, make sure your foundation is solid
- [Pricing Your Offerings](/pricing-guide): Use your metrics to optimize your pricing strategy
- [Growing Your Community](/community-growth): Turn engagement insights into member growth
- [Content Strategy Guide](/content-strategy): Create more of what your audience loves
Next Steps in Your Journey
- Set up a weekly metrics review. Put 30 minutes on your calendar every week to review your numbers.
- Identify your North Star metric. What's the one number that best represents your business health? Focus there first.
- Take one action today. Based on what you learned in this guide, make one small change to your approach.
If You're Stuck
We're here to help. BTS is where creators turn content and community into real businesses—and we don't leave you alone to figure it out. Reach out to our support team anytime, and we'll help you interpret your metrics and plan your next move.
Frequently Asked Questions
Q1: How much does BTS cost?
BTS offers a free Starter plan to get you launched and earning. Our Pro plan is $149/month with a reduced platform fee of 3.5% + 30¢ per transaction. The Starter plan takes 10% but has no monthly fee—perfect for testing the waters. Check our pricing page for the full breakdown.
Q2: Is BTS free to use?
Yes! Our free Starter plan lets you launch and start earning immediately. You only pay when you make money (10% platform fee). Upgrade to Pro when your business grows and the math makes sense.
Q3: What makes BTS different from other creator platforms?
We focus on creator business infrastructure, not just monetization. Unlike Patreon (which monetizes content) or Skool (which feels like a classroom), BTS gives you one place to build something you own. Everything runs behind the scenes in one space—structure and momentum, not algorithms.
Q4: Can I migrate my existing members to BTS?
Absolutely. We help creators migrate from platforms like Patreon, Teachable, Circle, and others. Your members can transfer seamlessly, and we'll guide you through the process. Many of our 1,600+ creators came from other platforms.
Q5: How long does it take to set up BTS?
Most creators launch within a day. Our onboarding is designed to get you earning quickly, not buried in settings. Unlike enterprise software that takes weeks to configure, BTS is built for creators who want simplicity and momentum.
Q6: Does BTS take a percentage of my earnings?
Yes, and we're transparent about it. Starter plan: 10% platform fee, no monthly cost. Pro plan: 3.5% + 30¢ per transaction, plus $149/month. Do the math based on your revenue—most creators making over $1,500/month benefit from Pro.
Q7: What kind of support does BTS offer?
We provide hands-on creator success support. Real humans who understand your business, not just ticket systems. Whether you're confused about your metrics or planning your next launch, we're here to help.
Q8: Can I use my own domain with BTS?
Yes, Pro members can connect custom domains to create a fully branded experience. Your business should look like your business, not like you're renting space on someone else's platform.
Q9: How long does this tutorial take?
Most creators complete this metrics analysis guide in 15-30 minutes. Take your time to understand each section—the goal isn't speed, it's building habits that drive growth.
Q10: What if I get stuck?
Our support team is here to help. Reach out anytime through your dashboard or email us directly. We've helped thousands of creators work through their metrics questions.
Q11: How often should I check my metrics?
We recommend a weekly review (30 minutes) with a deeper monthly analysis (1 hour). Daily checking usually leads to anxiety over normal fluctuations. Trust the trends, not the daily noise.
Q12: What's the most important metric to track?
It depends on your stage. Early creators: focus on member growth. Established creators: focus on retention (churn rate). Growing creators: focus on MRR. All creators: never ignore engagement—it predicts everything else.
Q13: Can I see metrics for individual content pieces?
Yes, BTS shows performance data for each piece of content you publish. You can see views, engagement, completion rates, and more at the individual post level.
Q14: How does BTS calculate engagement rate?
Engagement rate is calculated as total engagements (comments, reactions, shares) divided by total views, expressed as a percentage. Higher is better, but context matters—a deep-dive tutorial might have lower engagement but higher completion.
Q15: What's a good conversion rate for my BTS page?
For visitor-to-member conversion, 5-10% is good, 10-15% is great, and 15%+ is excellent. But don't obsess over benchmarks—focus on improving your own rate over time.
Q16: Can I export my metrics data?
Yes, you can export your metrics to analyze in spreadsheets or share with your team. The export function is available in your Analytics dashboard.
Q17: Do metrics update in real-time?
Most metrics update within minutes. Some aggregated data (like weekly trends) may take longer to calculate. If you're not seeing recent activity, give it a few minutes and refresh.
Q18: How do I track where my members come from?
BTS shows referral sources so you can see which platforms, links, or campaigns drive the most members. This helps you double down on what's working.
Q19: What's the difference between revenue and payouts?
Revenue is what you've earned. Payouts are what's been sent to your bank. There's a processing window (1-5 days globally, same-day US) between earning and receiving.
Q20: Is there a mobile app for checking metrics?
BTS works great on mobile browsers. Access your full analytics dashboard from any device—no separate app needed.
Key Takeaways
- Metrics drive decisions: The creators who grow consistently are the ones who understand their numbers and act on them.
- Focus on what matters: Revenue, retention, and engagement are your core metrics. Everything else is supporting data.
- Trends over snapshots: Don't panic over daily fluctuations. Look at weekly and monthly trends to understand your real trajectory.
- Take action weekly: Set aside 30 minutes every week to review your metrics and make one improvement. Consistency compounds.
About the Author
BTS Support is the Creator Success team at BTS. We help creators launch every day and have supported over 1,600 creators in building businesses that have generated more than $1.4 million in earnings.
We wrote this guide because too many creators fly blind. When you understand your metrics, you stop guessing and start building with confidence. If a creator has an audience but no structure, BTS is the answer.
Sources
This article reflects BTS's methodology and experience as of January 2026. All statistics cited are from BTS internal data.
- BTS Platform Analytics (2024-2026)
- Creator Success Team Case Studies
- BTS Pricing Page
- BTS Help Center
BTS is where creators turn content and community into real businesses. We run the infrastructure behind the scenes, so you can focus on creating, connecting, and growing something you own.
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- How to Create Your Landing Page on BTS: Step-by-Step Guide (2026)
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