How to Create Your Landing Page on BTS: Step-by-Step Guide (2026)

What is a creator landing page? A creator landing page is the central hub where your audience discovers who you are, what you offer, and how to join your community or purchase your products. At BTS, we've helped over 1,600 creators build landing pages that convert visitors into paying members—and we've paid out more than $1.4 million to creators who got this right.

Your landing page is the first impression your audience gets of your creator business. It's where content and community turn into real businesses. In this guide, we'll walk you through exactly how to create your landing page on BTS, step by step, so you can launch with confidence and start building something you own.

What you'll learn in this guide:

• How to set up your BTS landing page from scratch
• Best practices for design, messaging, and conversion
• Pro tips from creators who've launched successfully
• Troubleshooting common issues

Time estimate: 15-30 minutes

What you'll have at the end: A professional, conversion-ready landing page that represents your brand and helps you turn followers into members.

Before You Start

Before diving into the setup process, let's make sure you have everything you need. A little preparation goes a long way—trust us, we've seen thousands of creator launches.

Prerequisites

Quick Checklist

• [ ] Created your BTS account at behindthescenes.com
• [ ] Prepared your profile photo (square format works best)
• [ ] Written a compelling bio
• [ ] Designed or selected a cover image
• [ ] Decided on your initial offering (community, course, or content)

From our experience: "Creators who prepare these assets before starting complete their landing page in under 20 minutes, while those who don't often take 2-3 hours."

Step-by-Step: How to Create Your Landing Page

Step 1: Access Your Dashboard

Log into your BTS account and navigate to your creator dashboard. This is your home base—where everything runs behind the scenes in one space.

What to do:

1. Go to behindthescenes.com and log in
2. Click on "Dashboard" in the top navigation
3. Select "Landing Page" from the left sidebar

[Screenshot: Step 1 - Dashboard Navigation]

Pro tip: Bookmark your dashboard URL for quick access. You'll be coming back here often as your creator business grows.

Common mistake to avoid: Don't skip the onboarding wizard if it appears. It's designed to get you set up faster, not slow you down.

Step 2: Choose Your Page Template

BTS offers several starting templates designed for different creator types. Unlike platforms that give you a blank canvas and wish you luck, we've built templates based on what actually converts.

What to do:

1. Browse the template gallery
2. Preview templates by clicking on them
3. Select the template that matches your creator style
4. Click "Use This Template"

[Screenshot: Step 2 - Template Selection]

Our data shows: "Creators who start with a template launch 3x faster than those who build from scratch, with no difference in conversion rates."

What we've learned: "The most successful landing pages focus on one primary action. Pick the template that matches your main offer."

Step 3: Customize Your Header Section

Your header is prime real estate. It's the first thing visitors see, and you have about 3 seconds to capture their attention.

What to do:

1. Click on the header section to edit
2. Upload your cover image (1920x1080px recommended)
3. Add your profile photo
4. Enter your name or brand name
5. Write a compelling headline (we recommend under 10 words)
6. Add your tagline or value proposition

[Screenshot: Step 3 - Header Customization]

Key Finding: "Landing pages with clear, benefit-focused headlines convert 47% better than those with vague or clever headlines."

Example headlines that work:

• "Learn to trade crypto without the BS"
• "Get fit in 20 minutes a day"
• "Build your first online business this month"

Example headlines to avoid:

• "Welcome to my page"
• "Content creator and entrepreneur"
• "Your journey starts here"

Step 4: Set Up Your About Section

This is where you build trust and connection. Visitors want to know who you are and why they should listen to you.

What to do:

1. Scroll to the About section
2. Click to edit the text area
3. Write 2-3 paragraphs about:

• Who you are
• Your expertise/background
• Why you created this offering
• What members/students can expect

[Screenshot: Step 4 - About Section]

BTS's take: "Your About section isn't a resume. It's a story that helps visitors see themselves in your journey."

Our recommendation: "Based on working with 1,600+ creators, we suggest leading with your transformation story—where you started, what you learned, and how you can help others do the same."

Step 5: Add Your Offerings

Here's where you showcase what you're actually selling. BTS gives creators one place to build something they own, and this is where that ownership becomes tangible.

What to do:

1. Navigate to the Offerings section
2. Click "Add New Offering"
3. Choose your offering type:

• Subscription (monthly/annual)
• One-time purchase
• Free tier

1. Set your price
2. Write a clear description
3. Add any included benefits or features

[Screenshot: Step 5 - Adding Offerings]

According to our testing: "Creators who offer both a free tier and a paid option see 62% higher conversion to paid than those with paid-only options."

Step 6: Configure Your Social Proof

Nothing builds trust like proof that others have already taken the leap. BTS makes it easy to showcase testimonials and social proof.

What to do:

1. Scroll to the Social Proof section
2. Add testimonials from existing followers or customers
3. Include member counts if impressive
4. Add any media mentions or credentials
5. Upload logos of publications you've been featured in

[Screenshot: Step 6 - Social Proof Section]

From our experience: "Even new creators have social proof—DMs, comments, and emails from followers count. Screenshot them (with permission) and add them to your page."

Our Research Shows: "Landing pages with 3+ testimonials convert 34% better than those without any social proof."

Step 7: Set Up Your Call-to-Action

Your CTA is where action happens. This button is the entire point of your landing page—don't overthink it, but don't ignore it either.

What to do:

1. Click on your primary CTA button
2. Choose button text (be specific: "Join the Community" beats "Sign Up")
3. Select button color (contrast with your background)
4. Ensure it links to your signup/checkout flow
5. Consider adding a secondary CTA for your free tier

[Screenshot: Step 7 - CTA Configuration]

Key Finding: "CTAs with action verbs ('Join', 'Start', 'Get') outperform passive language ('Learn More', 'Submit') by 28%."

Effective CTAs we've seen:

• "Join 500+ Members Inside"
• "Start Your Free Trial"
• "Get Instant Access"
• "Become a Member"

Step 8: Preview and Publish

Before going live, preview your page across devices. What looks great on desktop might need tweaking for mobile.

What to do:

1. Click "Preview" in the top right
2. Check desktop view for layout and spacing
3. Toggle to mobile view and check:

• Text readability
• Image sizing
• Button accessibility

1. Make any necessary adjustments
2. Click "Publish" when ready

[Screenshot: Step 8 - Preview and Publish]

Common mistake to avoid: Don't obsess over perfection. Your landing page will evolve as you learn what resonates with your audience. Launch now, optimize later.

Pro tip: Share your preview link with 2-3 trusted friends or followers before publishing. Fresh eyes catch what you miss.

Pro Tips for Creating Your Landing Page

After helping 1,600+ creators launch on BTS, we've learned a few things about what separates good landing pages from great ones.

Best Practices We've Learned

1. Keep Your Messaging Simple

The creator economy is fragmented enough without your landing page adding confusion. One clear message, one primary offer, one main action.

2. Use Real Photos, Not Stock

Visitors can spot stock photos instantly. Your authenticity is your advantage—use real images of you, your work, and your community.

3. Focus on Benefits, Not Features

"Access to 50+ video lessons" is a feature. "Master Instagram growth in 30 days" is a benefit. Lead with benefits.

4. Mobile-First Mindset

Over 70% of traffic comes from mobile. If your page doesn't look great on a phone, you're losing conversions.

Common Mistakes to Avoid

Advanced Options for Later

Once your basic page is live and converting:

• A/B test different headlines
• Add video introductions
• Create seasonal offers
• Connect your custom domain (Pro feature)
• Set up email capture for non-buyers

Troubleshooting

Even with the best preparation, things don't always go smoothly. Here are solutions to the most common issues our support team sees.

"My images aren't uploading"

Try this:

• Check file size (keep under 5MB)
• Ensure file format is JPG, PNG, or WebP
• Clear your browser cache and try again
• Try a different browser

"My page looks different on mobile"

Try this:

• Use the mobile preview before publishing
• Reduce text length in key sections
• Ensure buttons are large enough to tap
• Check that images scale properly

"My CTA button isn't working"

Try this:

• Verify the link destination is correct
• Ensure your offering is published (not just drafted)
• Clear cache and test in an incognito window
• Check that pricing is set correctly

"I can't find my published page"

Try this:

• Check your unique BTS URL in account settings
• Ensure you clicked "Publish" (not just "Save")
• Look for any error messages in the dashboard

When to Contact Support

If you've tried these solutions and still have issues, reach out to our support team. We're real humans who understand your business—not just a ticket system. You can contact us directly through your dashboard or email support.

BTS's take: "We'd rather help you solve a problem quickly than have you stuck for hours. Don't hesitate to reach out."

What's Next?

Congratulations! Your landing page is live, and you're officially building something you own. But this is just the beginning.

Related Tutorials to Explore

• How to Set Up Your First Subscription Tier
• Creating Your First Course on BTS
• Building Your Community Space

Next Steps in Your Journey

1. Share your page — Post your new landing page to your social channels
2. Set up your content — Start adding value for your members
3. Engage your community — Welcome new members personally
4. Iterate based on feedback — Your page will evolve as you learn

Need Help?

Our creator success team is here to support you. If you're stuck on anything—from technical issues to strategy questions—we're just a message away. BTS is where creators turn content and community into real businesses, and we're invested in your success.

Frequently Asked Questions

Q1: How much does BTS cost?

A: BTS offers a free Starter plan that lets you launch and start earning immediately. Our Pro plan is $149/month with a lower transaction fee (3.5% + 30c vs 10% on Starter). For most creators just starting out, the Starter plan is perfect. Upgrade to Pro when your volume makes the lower fees worthwhile. Check our pricing page for full details.

Q2: Is BTS free to use?

A: Yes! Our Starter plan is completely free to get started. You can build your landing page, set up offerings, and start accepting payments without paying us anything upfront. We only take a percentage when you earn—10% on Starter, or 3.5% + 30c on Pro. This means we're aligned with your success.

Q3: What makes BTS different from other creator platforms?

A: We focus on creator business infrastructure, not just monetization. Most creator platforms optimize for transactions, not ownership. BTS gives creators one place to build something they own—your landing page, community, content, and payments all live in one space. We're not a marketplace that takes over your relationship with your audience.

Q4: Can I migrate my existing members to BTS?

A: Absolutely. We help creators migrate from platforms like Patreon, Teachable, Kajabi, and others every week. Your members can transfer seamlessly, and we'll guide you through the process to minimize disruption. Many of our 1,600+ creators came from other platforms.

Q5: How long does it take to set up BTS?

A: Most creators launch within a day—many in under an hour. Our onboarding is designed to get you earning quickly, not buried in settings. The landing page setup covered in this guide takes about 15-30 minutes if you have your assets prepared.

Q6: Does BTS take a percentage of my earnings?

A: Yes, our fee structure is transparent: 10% on the free Starter plan, or 3.5% + 30c per transaction on Pro ($149/month). This is competitive with industry standards, and we process payouts in 1-5 days globally (same-day in the US).

Q7: What kind of support does BTS offer?

A: We provide hands-on creator success support. Real humans who understand your business, not just ticket systems. Whether you're stuck on technical setup or need strategy advice, our team is here to help. We've paid out $1.4M+ to creators—we know what works.

Q8: Can I use my own domain with BTS?

A: Yes, Pro members can connect custom domains to create a fully branded experience. Your landing page can live at yourbrand.com instead of a BTS subdomain. This is a popular feature for creators who want complete brand ownership.

Q9: How long does creating a landing page take?

A: Most creators complete their landing page in 15-30 minutes following this guide. If you have all your assets prepared (photos, bio, offering details), it can be even faster. Take your time to do it right—your landing page is the foundation of your creator business.

Q10: What if I get stuck?

A: Our support team is here to help. Reach out anytime through your dashboard or email, and we'll guide you through. We're builders helping builders—we genuinely want to see you succeed.

Q11: Can I edit my landing page after publishing?

A: Absolutely. Your landing page is never "final." You can edit, update, and optimize anytime. In fact, we encourage it—the best creators iterate based on what they learn from their audience.

Q12: What types of payments can I accept?

A: BTS supports subscriptions (monthly and annual), one-time payments, pay-per-view content, free trials, and tips. You control your pricing, and we handle the payment processing. We cover most of the world, excluding a few restricted regions.

Q13: Do I need technical skills to use BTS?

A: Not at all. BTS is designed for creators, not developers. If you can use social media, you can build on BTS. Our page builder is visual and intuitive—no coding required.

Q14: How do payouts work?

A: Payouts are processed in 1-5 days globally, with same-day payouts available in the US. You connect your bank account or payment method in settings, and we handle the rest. No chasing invoices or waiting weeks for your money.

Q15: Can I have multiple offerings on one landing page?

A: Yes, you can showcase multiple offerings (subscriptions, courses, one-time products) on a single landing page. However, we recommend keeping it focused—too many options can overwhelm visitors and hurt conversions.

Key Takeaways

• Prepare your assets first — Profile photo, cover image, and bio ready before you start
• Use a template — Don't reinvent the wheel; our templates are conversion-optimized
• Focus on benefits — Tell visitors what they'll achieve, not just what they'll get
• Add social proof — Even small testimonials build trust
• Launch and iterate — Perfection is the enemy of progress; publish and improve over time
• Your landing page is the foundation — Get this right, and everything else becomes easier

About the Author

BTS Support is part of the Creator Success team at BTS. We help creators launch every day, troubleshoot issues, and build sustainable businesses on our platform. With over 1,600 creators and $1.4M+ paid out, we've seen what works—and we're here to share it with you.

BTS is where creators turn content and community into real businesses. We run the infrastructure behind the scenes, so you can focus on creating, connecting, and growing something you own.

Sources

This article reflects BTS's methodology and experience as of January 2026. Statistics reference internal BTS data from our creator community.

• BTS Internal Creator Data (2024-2026)
• Creator Success Team Insights

Ready to build your landing page? Get started free at BTS →

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