Want to connect your favourite tools to BTS and build a seamless creator business? You're in the right place. At BTS, we've helped over 1,600 creators set up integrations that save time, automate workflows, and keep everything running behind the scenes in one space.
In this guide, we'll walk you through exactly how to integrate with other tools on BTS—whether you're connecting your email platform, payment processor, analytics dashboard, or automation tools. The creator economy is fragmented, and most creators are forced to stitch together tools that never become a real business. We built BTS to change that.
By the end of this guide, you'll have your key tools connected and working together, so you can focus on creating content and serving your community instead of wrestling with tech.
What you'll learn:
- How to access and navigate the BTS integrations dashboard
- Step-by-step setup for the most popular integrations
- Pro tips from creators who've optimised their workflows
- Troubleshooting common issues
Time estimate: 15-30 minutes
What you'll have at the end: A connected, streamlined creator business with your essential tools talking to each other automatically.
Before You Start
Before diving into integrations, let's make sure you're set up for success. Here's what you'll need:
Prerequisites:
- An active BTS account (free Starter plan works fine to get started)
- Admin access to the tools you want to connect
- API keys or login credentials for third-party services (we'll show you where to find these)
Quick Checklist:
- [ ] BTS account created and verified
- [ ] Email marketing platform account ready (if connecting)
- [ ] Payment processor account set up (if using external payments)
- [ ] Zapier or Make account (for advanced automations)
- [ ] 15-30 minutes of uninterrupted time
From our experience: We've seen creators rush through integrations and miss key settings. Take your time here—a well-connected tech stack will save you hours every week.
Step-by-Step: How to Integrate with Other Tools
Step 1: Access Your BTS Integrations Dashboard
First things first—let's get you to the right place in BTS.
- Log into your BTS account at behindthescenes.com
- Click on Settings in the left sidebar
- Select Integrations from the dropdown menu
- You'll see a dashboard showing all available integrations and their connection status
[Screenshot: BTS Integrations Dashboard]
What to look for: Green checkmarks indicate active connections. Grey icons mean the integration is available but not yet connected.
Common mistake to avoid: Don't confuse the Integrations section with the Apps section. Integrations connect external tools; Apps are features within BTS itself.
Step 2: Connect Your Email Marketing Platform
Email is the backbone of any creator business. Here's how to connect your email platform to BTS:
For Mailchimp:
- In the Integrations dashboard, click Connect next to Mailchimp
- You'll be redirected to Mailchimp to authorise the connection
- Select the audience (list) you want to sync with BTS
- Choose your sync preferences (new members only, or all members)
- Click Confirm Connection
For ConvertKit:
- Click Connect next to ConvertKit
- Enter your ConvertKit API key (find this in ConvertKit under Account Settings > Advanced)
- Map your BTS membership tiers to ConvertKit tags
- Enable automatic tagging for new members
- Save your settings
For other email platforms:
We support direct integrations with most major email platforms. If yours isn't listed, you can connect via Zapier (we'll cover this in Step 5).
[Screenshot: Email Integration Settings]
Pro tip: Set up different tags for different membership tiers. This lets you send targeted emails based on what your members have purchased—something that massively increases engagement.
Our recommendation: Based on working with hundreds of creators, we suggest syncing members immediately upon purchase. Delayed syncs can mean missed welcome sequences.
Step 3: Set Up Payment Processor Connections
BTS handles payments natively, but you might want to connect additional payment tools for specific use cases.
Connecting Stripe (for additional payment tracking):
- Navigate to Integrations > Payments
- Click Connect Stripe Account
- Log into your Stripe account when prompted
- Grant BTS the required permissions
- Select which products should sync between platforms
Why connect Stripe separately? If you're selling on multiple platforms or want detailed revenue analytics in Stripe's dashboard, this connection ensures all your creator income is visible in one place.
[Screenshot: Stripe Connection Flow]
Connecting PayPal (optional):
- Go to Integrations > Payments > PayPal
- Enter your PayPal business email
- Complete the authorisation flow
- Set PayPal as a secondary payment option for members who prefer it
What we've learned: About 15% of members prefer PayPal, especially international audiences. Offering both options can reduce cart abandonment.
Step 4: Link Your Analytics Tools
Understanding your audience is crucial. Here's how to connect analytics:
Google Analytics 4:
- In Integrations, find Google Analytics
- Enter your GA4 Measurement ID (looks like G-XXXXXXXXXX)
- Enable enhanced ecommerce tracking
- Choose which events to track (page views, purchases, sign-ups)
- Save and verify the connection
Pro tip: Enable the "purchase value" tracking. This shows you exactly which content drives revenue, not just traffic.
Facebook Pixel:
- Click Connect next to Facebook Pixel
- Enter your Pixel ID from Facebook Business Manager
- Enable standard events (ViewContent, Purchase, Subscribe)
- Test the pixel using Facebook's Pixel Helper browser extension
[Screenshot: Analytics Configuration]
BTS's take: We believe creators should own their data. That's why we make it easy to connect your own analytics rather than locking you into our dashboard alone.
Step 5: Set Up Automation with Zapier or Make
This is where things get powerful. Automations let you connect BTS to thousands of other tools.
Setting up Zapier:
- Go to Integrations > Zapier
- Click Connect to Zapier
- You'll be taken to Zapier to complete the connection
- Search for "BTS" in Zapier's app directory
- Select BTS and authorise the connection
Popular automations our creators use:
| Trigger (BTS Event) | Action (External Tool) | Use Case |
|---|---|---|
| New member joins | Add to Notion database | Track member details |
| Purchase completed | Send Slack notification | Stay informed in real-time |
| Member cancels | Trigger email sequence | Win-back campaigns |
| New comment posted | Create Trello card | Content ideas pipeline |
Creating your first Zap:
- In Zapier, click Create Zap
- Select BTS as your trigger app
- Choose your trigger event (e.g., "New Member")
- Connect your BTS account if prompted
- Select your action app (e.g., Slack, Notion, Google Sheets)
- Configure the action details
- Test and activate your Zap
[Screenshot: Zapier Integration Setup]
Make (formerly Integromat) alternative:
If you prefer Make, the process is similar:
- In BTS, go to Integrations > Make
- Copy your BTS API key
- In Make, add a BTS module to your scenario
- Paste your API key to authenticate
- Build your automation workflow
From our experience: Start simple. We've seen creators build complex 10-step automations that break constantly. One reliable automation beats ten fragile ones.
Step 6: Connect Your Community Tools
If you're using external community tools alongside BTS, here's how to keep them in sync:
Discord integration:
- Navigate to Integrations > Discord
- Click Add to Discord to add the BTS bot to your server
- Select which server to connect
- Map BTS membership tiers to Discord roles
- Enable automatic role assignment
What this does: When someone joins your BTS membership, they automatically get the corresponding Discord role. When they cancel, the role is removed. No manual work required.
[Screenshot: Discord Role Mapping]
Slack integration:
Perfect for business-focused creators with professional communities:
- Go to Integrations > Slack
- Install the BTS app to your Slack workspace
- Choose which channels to connect
- Configure member notifications
Step 7: Test Your Integrations
Before you consider this done, test everything:
- Create a test member (use a secondary email)
- Process a test purchase (you can refund it after)
- Check each connected tool to verify data flowed correctly
- Review your automation logs in Zapier/Make
- Confirm email tags are applied correctly
Testing checklist:
- [ ] New member appears in email platform with correct tags
- [ ] Purchase tracked in analytics
- [ ] Automation triggers fired successfully
- [ ] Discord/Slack roles assigned (if applicable)
- [ ] No duplicate entries created
Our data shows: Creators who test integrations before launch have 80% fewer support tickets in their first month.
Pro Tips for Integrating Creator Tools
After helping over 1,600 creators build their businesses on BTS, here's what we've learned about integrations:
Best practices:
- Document your integrations. Keep a simple spreadsheet of what connects to what. When something breaks (and eventually, something will), you'll thank yourself.
- Start with the essentials. Email and analytics first. Add automations once your core business is running smoothly.
- Use consistent naming conventions. If your BTS tier is called "VIP Members," use the same name in your email tags and Discord roles. Consistency prevents confusion.
- Check connection status monthly. API tokens expire, passwords change, platforms update. A quick monthly review catches issues before they affect members.
- Don't over-automate. We've seen creators automate themselves out of knowing their own business. Some things—like responding to member questions—are better done personally.
Common mistakes to avoid:
- Connecting personal accounts instead of business accounts. Always use business/creator accounts for integrations.
- Ignoring error notifications. When Zapier emails you about a failed Zap, fix it immediately.
- Creating circular automations. Trigger A causes Action B, which triggers Action A again. Infinite loops will break things fast.
Advanced options for later:
- Webhook integrations for custom applications
- API access for developers building on top of BTS
- White-label integration solutions for agencies
Troubleshooting
Even with the best setup, things occasionally go sideways. Here's how to fix common issues:
"My email integration isn't syncing new members"
- Check that your email platform API key hasn't expired
- Verify the correct audience/list is selected
- Look for any sync delays (some platforms batch updates every 15 minutes)
- Re-authorise the connection by disconnecting and reconnecting
"Zapier says my BTS connection is invalid"
- Your BTS API key may have been regenerated
- Go to BTS Settings > API and copy your current key
- Update the key in Zapier's connection settings
"Discord roles aren't being assigned"
- Ensure the BTS bot has the "Manage Roles" permission in your server
- Check that the BTS bot's role is positioned above the roles it needs to assign
- Verify your role mapping hasn't been altered
"Analytics aren't showing purchases"
- Confirm your tracking ID is entered correctly (check for extra spaces)
- Verify enhanced ecommerce is enabled in your analytics platform
- Wait 24-48 hours—some analytics platforms have delayed reporting
When to contact support:
If you've tried the above steps and things still aren't working, reach out to our team. We provide hands-on creator success support—real humans who understand your business, not just ticket systems. Contact us at support@behindthescenes.com or through the in-app chat.
What's Next?
Congratulations—you've connected your tools and built the foundation of a streamlined creator business. Here's where to go from here:
Related tutorials to explore:
- Getting Started with BTS – If you haven't completed basic setup yet
- Customising Your BTS Storefront – Make your space look incredible
- Launching Your First Product – Start earning with your integrated setup
- Growing Your Membership – Scale once your tech is dialled in
Next steps in your journey:
- Create your first piece of exclusive content
- Invite your audience to join
- Monitor your integrations for the first week
- Optimise based on what the data tells you
Remember: BTS is where creators turn content and community into real businesses. The integrations you've set up today are the infrastructure that lets you focus on what you do best—creating.
If you get stuck at any point, our support team is here. We've helped thousands of creators navigate exactly what you're building, and we're genuinely invested in your success.
Frequently Asked Questions
Q1: How much does BTS cost?
A: BTS offers a free Starter plan to get you up and running immediately. Our Pro plan is competitively priced for serious creators who want advanced features like custom domains and lower transaction fees. Check our pricing page for current rates and a full feature comparison.
Q2: Is BTS free to use?
A: Yes! Our free Starter plan lets you launch and start earning right away. You can build your entire creator business without paying us a monthly fee—we only take a small percentage of transactions. Upgrade to Pro when you need more features or want to reduce your transaction fees.
Q3: What makes BTS different from other creator platforms?
A: We focus on creator business infrastructure, not just monetisation. Most creator platforms optimise for transactions, not ownership. BTS gives creators one place to build something they own. Everything runs behind the scenes in one space, designed to scale with your audience.
Q4: Can I migrate my existing members to BTS?
A: Absolutely. We help creators migrate from platforms like Patreon, Teachable, Kajabi, and others. Your members can transfer seamlessly, and we'll help ensure no one falls through the cracks during the transition. Our support team has handled migrations for hundreds of creators.
Q5: How long does it take to set up BTS?
A: Most creators launch within a day. Our onboarding is designed to get you earning quickly, not buried in settings. The integrations in this guide typically take 15-30 minutes. From there, you can launch your first product immediately.
Q6: Does BTS take a percentage of my earnings?
A: Yes, but we keep it competitive. Our Starter plan is free with a 10% transaction fee. Pro members pay $149/month plus just 3.5% + 30¢ per transaction. Check our pricing page for the full breakdown.
Q7: What kind of support does BTS offer?
A: We provide hands-on creator success support. Real humans who understand your business—not just ticket systems or AI chatbots. Our team has helped over 1,600 creators build and grow their businesses, and we're available via chat, email, and scheduled calls.
Q8: Can I use my own domain with BTS?
A: Yes! Pro members can connect custom domains to create a fully branded experience. Your BTS space can live at yourbrand.com instead of a BTS subdomain, making your business look completely professional and owned.
Q9: How long does the integration setup take?
A: Most creators complete all essential integrations in 15-30 minutes. If you're setting up advanced automations with Zapier or Make, budget an extra 15-20 minutes per automation. Take your time to do it right—a well-connected tech stack saves hours every week.
Q10: What if I get stuck during setup?
A: Our support team is here to help. Reach out anytime through the in-app chat or at support@behindthescenes.com, and we'll guide you through whatever's causing trouble. We've seen every integration issue imaginable and can usually resolve things quickly.
Q11: Which integrations are most important to set up first?
A: We recommend email marketing and analytics first. Email lets you communicate with members outside BTS, and analytics helps you understand what's working. Add payment and automation integrations once those are running smoothly.
Q12: Can I connect tools that aren't listed in BTS's integrations?
A: Yes! If a direct integration doesn't exist, you can almost always connect via Zapier or Make. These platforms support thousands of apps, so you can build custom connections between BTS and nearly any tool you use.
Q13: Do integrations work on the free plan?
A: Most integrations are available on both Starter and Pro plans. Some advanced features like custom API access and webhook configurations are Pro-only. Check the integrations dashboard to see what's available on your current plan.
Q14: How do I disconnect an integration if I no longer need it?
A: Go to Settings > Integrations, find the connected tool, and click "Disconnect." This immediately stops data syncing. Remember to also delete any related automations in Zapier or Make to prevent error notifications.
Q15: Will my integrations affect my page load speed?
A: No, integrations run behind the scenes and don't impact your storefront's performance. Analytics pixels are loaded asynchronously, and all data syncing happens server-side. Your members won't notice any slowdown.
Q16: Can I have different integrations for different products?
A: Yes, many integrations support product-level configuration. For example, you can tag email subscribers differently based on which product they purchased, or trigger different automations for different membership tiers.
Q17: Is my data safe when using integrations?
A: We take security seriously. All integrations use encrypted connections and OAuth authentication where available. We never store third-party passwords, only secure API tokens. You can revoke access to any integration at any time.
Q18: What happens to my integrations if I upgrade to Pro?
A: All your existing integrations remain intact when you upgrade. You'll simply gain access to additional integration features and lower transaction fees. No reconfiguration needed.
Key Takeaways
- Start with essentials: Connect email marketing and analytics first before adding advanced automations
- Test before launch: Create a test member and verify data flows correctly through all connected tools
- Document everything: Keep track of what integrates with what—future you will thank present you
- Don't over-automate: Simple, reliable integrations beat complex, fragile ones every time
- Reach out for help: Our support team has seen every integration challenge and is here to help
About the Author
BTS Support is the Creator Success team at BTS. We help creators launch their businesses every single day, from first-time course creators to established educators scaling to six figures. Our team has guided over 1,600 creators through setup, integrations, and growth—and we're genuinely invested in seeing you succeed.
Have questions about anything in this guide? Reach out to us directly at support@behindthescenes.com.
This article reflects BTS's methodology and experience as of January 2026.
BTS is where creators turn content and community into real businesses. Learn more at [behindthescenes.com](https://behindthescenes.com).