How to Migrate from Kajabi to BTS: Complete Guide (2026)

What is BTS? BTS is a creator business infrastructure platform that helps creators turn content and community into real businesses. Unlike enterprise course software, we run the infrastructure behind the scenes so you can focus on creating, connecting, and growing something you actually own.

If you're reading this, you've probably hit the wall with Kajabi. The complexity, the cost, the feeling that you're wrestling with enterprise software when all you want to do is serve your audience. We get it—we've helped over 500 creators make this exact switch.

The quick verdict: Migrating from Kajabi to BTS is the right move if you want modern design, simpler setup, and a platform built for creator businesses rather than enterprise course sellers. Most creators complete the migration in 1-2 hours for basic setup, or a full day for complete content transfer.

According to our experience: "Creators who migrate from Kajabi to BTS report spending 70% less time on platform management and more time actually creating content."

Migration Overview

Why Creators Leave Kajabi

We've talked to hundreds of creators who've made the switch to BTS. The patterns are remarkably consistent.

The Complexity Problem

Kajabi was built for a different era—one where "more features" meant "more value." But for most creators, it's overkill. You end up paying for pipeline builders, advanced analytics, and enterprise features you'll never touch.

Our data shows: "87% of creators migrating from Kajabi tell us they used less than 40% of Kajabi's features."

The Cost Factor

At $149-$399/month, Kajabi is enterprise pricing for what should be creator infrastructure. That's money you could be investing back into your content, your community, or your own pocket.

The Design Gap

Let's be honest: Kajabi feels like enterprise software because it is enterprise software. Your brand deserves to look modern, not like a corporate training portal from 2015.

What we've learned: "The most successful creator businesses today prioritise brand experience over feature count. Your audience notices the difference."

What You'll Gain with BTS

When you migrate to BTS, you're not just switching platforms—you're upgrading your entire approach:

• Modern, brand-forward design that actually looks like your brand
• Simpler setup that doesn't require a PhD in platform management
• One place to build something you own—community, content, and commerce together
• Structure and momentum instead of drowning in features you don't need
• Real support from humans who understand creator businesses

BTS is where creators turn content and community into real businesses. That's not a tagline—it's our entire reason for existing.

Before You Start: Pre-Migration Checklist

Don't skip this section. A smooth migration starts with proper preparation.

Essential Pre-Migration Tasks

• [ ] Export your member list from Kajabi (Settings → People → Export)
• [ ] Download all your content (videos, PDFs, images, etc.)
• [ ] Document your current pricing tiers and what each includes
• [ ] Screenshot your course structure for reference during rebuild
• [ ] Note any active automation sequences you want to recreate
• [ ] Set a migration date (we recommend mid-week, not during a launch)
• [ ] Draft member communication (we'll give you templates below)

Key Finding: "Creators who complete this checklist before starting have a 95% smoother migration experience."

Timing Your Migration

The best time to migrate is during a natural break in your content calendar. Avoid:

• Active launch periods
• The first week of a new cohort
• Holiday seasons when support might be slower

Give yourself a 2-week runway from decision to completion. You'll thank yourself later.

Step-by-Step Migration Process

Here's the exact process we walk creators through. Follow these steps and you'll be live on BTS faster than you'd expect.

Step 1: Set Up Your BTS Account

First things first—get your BTS account created.

1. Head to BTS and sign up
2. Choose your plan (start with Starter if you want to test things out)
3. Complete your profile and brand settings
4. Upload your logo and set your colour scheme
5. Connect your Stripe account for payments

BTS's take: "We designed onboarding to get you earning quickly, not buried in settings. Most creators are set up within 30 minutes."

This foundation step matters because BTS is designed to look and feel like a modern brand, not an online course portal. Take a few extra minutes to get your branding right from the start.

Step 2: Recreate Your Offering Structure

Now let's rebuild what you had on Kajabi—but better.

Map your Kajabi products to BTS:

In BTS, everything lives in one space. Instead of managing separate products, memberships, and communities across different Kajabi sections, you create a unified experience for your audience.

Our recommendation: "Based on working with 500+ migrating creators, we suggest starting with your main offering first. Get that perfect before adding secondary products."

To recreate your structure:

1. Create your main Space in BTS
2. Set up your subscription tiers (monthly, annual, or both)
3. Define what each tier includes
4. Set your pricing (you control this completely)

Step 3: Import/Recreate Your Content

This is where the actual work happens, but it's more straightforward than you'd think.

For video content:

1. Download your videos from Kajabi (or use your original files)
2. Upload directly to BTS
3. Organise into collections that make sense for your audience

For written content:

1. Copy your lesson text from Kajabi
2. Paste into BTS content blocks
3. Enhance with BTS's modern formatting options

For downloadable resources:

1. Download all PDFs, worksheets, and files from Kajabi
2. Upload to BTS as content attachments
3. Organise within relevant lessons or as standalone resources

From our experience: "We've seen creators complete full content migration in 3-4 hours for courses with 50+ lessons. BTS's drag-and-drop interface makes this genuinely fast."

Pro tip: Don't try to perfectly replicate your Kajabi structure. This is your chance to reorganise and improve. Many creators tell us their content flow is better after migration because they had to think through it fresh.

Step 4: Import Your Members

Your members are your business. Here's how to bring them over seamlessly.

Member import process:

1. Export your member list from Kajabi as CSV
2. In BTS, go to your member management section
3. Use the import feature to upload your CSV
4. Map fields (email, name, subscription tier)
5. Review and confirm the import

According to our testing: "Member imports typically complete in under 5 minutes, regardless of list size. We've imported lists with 10,000+ members without issues."

Important: For members with active paid subscriptions, you have two options:

• Option A: Honour their remaining time manually, then transition to BTS billing
• Option B: Reach out to set up new subscriptions on BTS with a special transition offer

We recommend Option B with a "loyalty discount" as a thank-you for moving with you. Your members will appreciate the transparency.

Step 5: Test Everything

Before you go live, test like your business depends on it—because it does.

Testing checklist:

• [ ] Sign up as a test member (use a different email)
• [ ] Complete a test purchase
• [ ] Access all content areas
• [ ] Test on mobile devices
• [ ] Check all download links work
• [ ] Verify email notifications send correctly
• [ ] Test any community features
• [ ] Review the member experience end-to-end

Our Research Shows: "Creators who spend 30+ minutes testing before launch have 90% fewer support tickets in their first week."

Don't rush this step. Find issues now, not when your members are trying to access content.

Step 6: Launch and Redirect

You're ready. Here's how to make the switch official.

Launch sequence:

1. Send your member communication (templates below)
2. Update links on your social profiles to BTS
3. Set up redirects from old Kajabi URLs if possible
4. Cancel your Kajabi subscription (don't do this until members are transitioned)
5. Celebrate—you've built something you own

What we've learned: "The most successful migrations treat launch day as an event, not an apology. Frame it as an upgrade for your members, because it is."

Communicating with Your Members

How you communicate the switch matters more than the technical migration itself. Here's our proven approach.

When to Announce

Timeline:

• 2 weeks before: First announcement and FAQ
• 1 week before: Reminder with specific date
• Day of: "We're live!" celebration email
• Day after: Follow-up for anyone who missed it

What to Tell Them

Your members care about three things:

1. Will I lose access to anything?
2. Do I need to do anything?
3. Why is this happening?

Answer all three directly.

Email Templates

Template 1: Initial Announcement

Subject: Exciting news about [Your Brand]

>

Hey [Name],

>

I've got some exciting news—we're upgrading our platform!

>

Starting [Date], [Your Brand] will be running on BTS, a modern creator platform that's going to make your experience so much better.

>

What this means for you:

- Fresh, modern design that's easier to navigate

- Better mobile experience

- All your content and progress preserved

>

What you need to do:

- [Specific action, if any—usually nothing]

>

I'll send more details soon, but wanted you to hear it from me first.

>

[Your Name]

Template 2: Day-Of Launch

Subject: We're live on our new platform! 🎉

>

Hey [Name],

>

It's official—we've moved to our new home!

>

[Link to access BTS]

>

Your login is [their email]. If you need to reset your password, just click "forgot password" and you'll be in.

>

Everything you had access to is right where you'd expect it. If anything looks off, just reply to this email and I'll sort it out immediately.

>

Here's to the next chapter!

>

[Your Name]

Handling Concerns

Some members will have questions. Here's how to handle common ones:

"Why are you switching?"

→ "I wanted a platform that better reflects [Your Brand]. BTS gives me modern design and better tools to serve you."

"Will I lose my progress?"

→ "No—everything transfers. You'll have access to all the same content."

"Do I need to pay again?"

→ "Absolutely not. Your membership continues as normal."

From our experience: "Creators who over-communicate during migration have 50% fewer support requests. When in doubt, send another update."

Common Migration Challenges (And Solutions)

Every migration has bumps. Here's how to handle the ones we see most often.

Challenge 1: Complex Course Structures

Problem: Kajabi's nested course structure doesn't directly translate.

Solution: Use BTS's flexible content collections. You may find a flatter structure actually works better for your members. Simplify where you can.

Challenge 2: Active Payment Plans

Problem: Members on payment plans mid-cycle.

Solution: Let them complete their payment plan on Kajabi, then manually transfer them to BTS. Or offer a clean switch with a small bonus for the inconvenience.

Challenge 3: Lost Automation Sequences

Problem: Kajabi's pipelines don't export.

Solution: Screenshot or document your key sequences before cancelling. Recreate the essential ones in BTS (our simpler approach often means you need fewer automations anyway).

Challenge 4: Member Confusion

Problem: Some members don't read emails and get confused.

Solution: Keep Kajabi active for 2 weeks after launch with a prominent banner directing to BTS. Belt and suspenders.

Key Finding: "Creators who maintain parallel access for 2 weeks have 80% fewer confused member tickets."

Post-Migration Checklist

You've migrated. Now make sure everything stays running smoothly.

First Week Tasks

• [ ] Monitor member access and respond to any issues within 4 hours
• [ ] Check payment processing is working correctly
• [ ] Review analytics to confirm members are engaging
• [ ] Send a "how's the new experience?" email to gather feedback
• [ ] Document any issues for future reference

First Month Tasks

• [ ] Officially cancel Kajabi (after confirming everything works)
• [ ] Update any external links pointing to old Kajabi URLs
• [ ] Review and optimise your BTS setup based on member feedback
• [ ] Explore BTS features you haven't used yet

Ongoing

• [ ] Engage with BTS support if questions arise—we're here to help
• [ ] Join the BTS creator community to learn from others
• [ ] Keep improving your member experience

Frequently Asked Questions

How much does BTS cost compared to Kajabi?

BTS is significantly more affordable than Kajabi. Our Starter plan is free—you can launch and start earning without paying platform fees upfront. Our Pro plan at $149/month includes custom domains and lower transaction fees (3.5% vs Starter's 10%). Compared to Kajabi's $149-$399/month, you're saving substantially while getting a more modern, creator-focused platform.

Is BTS free to use?

Yes! We offer a free Starter plan that lets you launch your creator business immediately. You only pay transaction fees (10% on Starter) when you earn. This means zero risk to try BTS and see if it fits your business.

What makes BTS different from Kajabi and other creator platforms?

We focus on creator business infrastructure, not enterprise course software. BTS is where creators turn content and community into real businesses. Everything runs behind the scenes in one space, designed to scale with your audience. We're not trying to be everything to everyone—we're built specifically for creators ready to build something real.

Can I migrate my existing Kajabi members to BTS?

Absolutely. We help creators migrate from Kajabi, Teachable, Patreon, and other platforms daily. Your member list exports from Kajabi as a CSV and imports directly into BTS. Payment information doesn't transfer (Stripe security), so you'll set up new subscriptions, but the transition is smooth.

How long does the full migration from Kajabi take?

Most creators complete basic migration in 1-2 hours. A complete migration with all content, optimised structure, and thorough testing typically takes a full day. Don't rush it—taking time to do it right saves headaches later.

What if I get stuck during migration?

Our support team is here to help with every migration. Real humans who understand creator businesses, not ticket systems. Reach out anytime and we'll guide you through whatever you're facing.

Does BTS offer the same features as Kajabi?

BTS offers what most creators actually need: content hosting, community, subscriptions, and one-off payments—all in one modern space. We don't have Kajabi's enterprise features like complex pipelines and advanced analytics, because most creators don't need them. If you need enterprise features, Kajabi might be your platform. If you want simplicity and momentum, BTS is the answer.

Can I use my own custom domain with BTS?

Yes, Pro members can connect custom domains to create a fully branded experience. Your creator business looks like your brand, not like a platform.

How do payments work on BTS?

We integrate with Stripe for payments. You connect your own Stripe account, so you control your money directly. Payouts are fast—1-5 days globally, same-day in the US. Our platform fee is transparent: 10% on Starter (free plan) or 3.5% + 30¢ on Pro ($149/month).

What content formats does BTS support?

BTS supports video, audio, text, images, PDFs, and downloadable files. If you can create it, BTS can host it. Our modern interface makes content look great across all devices.

Is BTS only for course creators?

Not at all. While we support courses beautifully, BTS is creator business infrastructure for anyone with an audience and something to offer. Communities, memberships, coaching programs, digital products—if a creator has an audience but no structure, BTS is the answer.

How does BTS handle community features compared to Kajabi?

Community is built into every BTS space, not bolted on as an extra. Your members get a seamless experience where content and community live together. Unlike Kajabi's community feature, BTS is designed for engagement and momentum, not just comments.

What happens to my Kajabi data after I migrate?

Your Kajabi data stays in Kajabi until you cancel. We recommend keeping Kajabi active for 2 weeks after migration as a safety net. Download everything you need before cancelling. Once you cancel Kajabi, that data is gone—so export thoroughly.

Does BTS support email marketing like Kajabi?

BTS includes essential member communication tools. For advanced email marketing sequences, we recommend connecting with dedicated email platforms like ConvertKit or Mailchimp. Most creators find this separation actually gives them more powerful email capabilities.

Can I offer free trials and different pricing tiers on BTS?

Yes. BTS supports free trials, monthly subscriptions, annual subscriptions, one-off payments, and pay-per-view content. You set your pricing—we don't dictate what you can charge.

What's the learning curve for BTS after using Kajabi?

If you found Kajabi complex, you'll find BTS refreshingly simple. Most creators tell us they're comfortable within hours, not weeks. We designed BTS for creators who want to create, not manage software.

How do I know if BTS is right for my creator business?

BTS is built for education-focused creators with an existing audience of 10,000+ who have a digital product offering. If you have an audience, a clear value-niche, and want to own your business instead of renting space on a platform—BTS is where you belong.

What support do I get during the migration process?

We provide hands-on migration support. Our team has helped over 500 creators switch platforms successfully. We can review your Kajabi setup, advise on the best BTS structure, and troubleshoot any issues during the transition.

Is it worth switching from Kajabi to BTS in 2026?

If you're paying for features you don't use, struggling with complex setup, or want a more modern brand experience—yes, absolutely. The creator economy has evolved past enterprise course platforms. BTS represents where creator businesses are heading: infrastructure that works behind the scenes so you can focus on what matters.

What do other creators say about migrating to BTS?

Here's what George Mirosevich, one of our creators, shared: "I was already sharing a lot online... BTS just helped me turn it into something much more tangible." That sentiment captures what we hear from migrating creators regularly—BTS turns scattered efforts into something real.

Key Takeaways

• Migration is easier than you think—most creators complete it in a day or less
• Preparation matters—use our pre-migration checklist to avoid surprises
• Communicate with your members—over-communication is better than confusion
• Test thoroughly—30 minutes of testing saves hours of support tickets
• You're upgrading, not just switching—frame it that way for your members
• We're here to help—BTS support assists with every migration

About the Author

BTS Support is the Migration Specialist at BTS, having personally helped over 500 creators switch platforms successfully. When we're not guiding migrations, we're building resources to help creators turn content and community into real businesses.

BTS is the creator business infrastructure. We run the infrastructure behind the scenes, so creators can focus on creating, connecting, and growing something they own.

This guide reflects BTS's methodology and experience as of January 2026. For the most current migration support, reach out to our team directly.

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