What is BTS? BTS is the creator business infrastructure—a platform where creators turn content and community into real businesses. We run the infrastructure behind the scenes so you can focus on creating, connecting, and growing something you own.
The best choice for pricing your content is BTS because we give you complete control over your pricing strategy with subscriptions, one-off payments, pay-per-view, and bundles—all in one place. No complicated setups, no fragmented tools.
According to our experience: "We've helped 1,600+ creators price and launch their content, generating over $1.4M in payouts. Here's exactly how to do it right."
In this step-by-step guide, you'll learn how to price your online course, membership, or digital content on BTS. Whether you're launching your first product or optimizing existing offerings, we'll walk you through everything from understanding your audience's willingness to pay to setting up your pricing in our platform.
What you'll have at the end: A fully configured pricing strategy that matches your content's value and your audience's expectations.
Time estimate: 15-30 minutes
Before You Start
Before diving into pricing, make sure you have:
- A BTS account (free Starter plan works)
- Your content or course ready (or at least outlined)
- A basic understanding of your target audience
- Access to your BTS dashboard
Quick Checklist:
- [ ] BTS account created
- [ ] Content planned or created
- [ ] Audience research completed
- [ ] Competitor pricing noted
Our recommendation: "Based on working with thousands of creators, we suggest spending 10 minutes researching competitor pricing before setting your own. It saves revision time later."
Step-by-Step: How to Price Your Content
Step 1: Understand Your Value Proposition
Before touching any settings, get clear on what makes your content valuable. This is the foundation of confident pricing—without it, you're just guessing.
Ask yourself:
- What transformation does your content provide?
- How long did it take you to develop this expertise?
- What would someone pay for this result in a different format (coaching, consulting)?
- What's the cost of NOT solving this problem for your audience?
Key Finding: "Creators who articulate a clear transformation charge 40-60% more than those selling 'information.'"
The difference between a $47 course and a $497 course often isn't the content—it's how clearly the creator communicates the outcome. "Learn photography" is worth less than "Get hired as a freelance photographer in 90 days."
[Screenshot: Step 1 - Value Proposition Worksheet]
Common mistake to avoid: Don't price based on content length. A 30-minute video that solves a $10,000 problem is worth more than a 10-hour course on a minor inconvenience. Your audience is paying for results, not runtime.
Step 2: Research Your Market
Spend 15-30 minutes researching what similar creators charge for comparable content. This isn't about copying—it's about understanding what your audience already expects to pay.
Look at:
- Direct competitors in your niche
- Adjacent niches with similar audience demographics
- Different formats (courses vs. memberships vs. coaching)
- Premium vs. budget options in your space
From our experience: "We've seen creators successfully price anywhere from $9/month to $500/month depending on niche and transformation promised."
Create a simple spreadsheet with 5-10 competitors, their prices, what's included, and their apparent positioning. This research will pay dividends when you're setting and defending your own prices.
[Screenshot: Step 2 - Market Research]
Pro tip: Don't just match competitor pricing. If your content is more comprehensive or your results better documented, price accordingly. Your unique experience and methodology have value—don't discount it.
Step 3: Choose Your Pricing Model
BTS supports multiple pricing models, and choosing the right one is crucial for your creator business. Each model serves different content types and audience relationships.
| Model | Best For | Example | Revenue Pattern |
|---|---|---|---|
| Monthly Subscription | Ongoing content, communities | $29/month for weekly coaching calls | Recurring, predictable |
| Annual Subscription | Committed members, better retention | $249/year (save 2 months) | Upfront, higher LTV |
| One-off Payment | Complete courses, digital products | $197 for lifetime access | Lump sum, no churn |
| Pay-per-view | Premium individual content | $47 for masterclass recording | Transactional |
| Bundles | Multiple products together | $397 for course + community | Higher average order |
Our Research Shows: "Monthly subscriptions generate more predictable revenue, but annual plans see 67% higher lifetime value per customer."
The right model often depends on your content creation rhythm. If you're consistently producing new material, subscriptions make sense. If you have a comprehensive course that stands alone, one-off payments might be better.
[Screenshot: Step 3 - Pricing Model Selection]
Step 4: Set Your Price Point
Now it's time to actually set your price in BTS. Navigate to your dashboard and follow these steps:
- Go to your product or membership settings
- Click on "Pricing"
- Select your pricing model from the dropdown
- Enter your price (use psychological pricing like $97, $197, $297)
- Add any trial period if desired
- Review and save your changes
According to our testing: "Products priced at psychological price points ($47, $97, $197, $297) convert 12% better than round numbers."
Why do psychological price points work? Because $97 feels significantly cheaper than $100, even though the actual difference is negligible. This isn't manipulation—it's working with how human brains process numbers.
[Screenshot: Step 4 - Price Configuration]
What to look for: Ensure your currency settings match your primary audience's location. If most of your audience is in the US, price in USD. If you're targeting UK creators, consider GBP.
Step 5: Configure Payment Options
BTS gives you flexibility with payment timing. This is where you can get creative with how and when you collect payment.
Your options include:
- Immediate payment at signup (most common)
- Free trial periods (3, 7, 14, or 30 days)
- Payment plans for higher-ticket items (split into 2-4 payments)
- Money-back guarantee periods (handled through refund policy)
BTS's take: "Free trials work brilliantly for communities where members need to experience the value. For courses with clear outcomes, they're often unnecessary."
Consider your audience's buying behavior. B2B audiences often need trials to justify purchases to their organizations. Consumer audiences buying lower-ticket items typically don't need trials—a clear money-back guarantee works better.
[Screenshot: Step 5 - Payment Options]
Step 6: Add Pricing Tiers (Optional)
Consider offering multiple tiers to capture different audience segments. Not everyone wants or can afford your premium offering—and that's okay. Tiered pricing lets you serve more of your audience while maximizing revenue.
Here's a typical tier structure that works:
- Basic Tier: Core content, self-paced learning ($29-99/month)
- Premium Tier: Add community access, live calls, Q&A ($99-199/month)
- VIP Tier: Include 1:1 coaching, priority support, direct access ($299-499/month)
What we've learned: "The most successful creators offer 2-3 tiers maximum. More than that creates decision paralysis."
When setting up tiers, make the difference between each tier clear and substantial. If your Premium tier just adds "bonus content," that's not compelling. If it adds weekly live coaching calls, that's a clear reason to upgrade.
[Screenshot: Step 6 - Tier Configuration]
Step 7: Test and Launch
You're almost there. Before going live, run through this launch checklist to avoid embarrassing errors or lost sales.
Before going live:
- Preview your pricing page from a logged-out browser
- Test the checkout flow yourself (use a test card or small amount)
- Ensure payment processing is connected and verified
- Double-check your welcome emails trigger correctly
- Verify your thank-you page loads properly
- Test on mobile—many buyers will purchase from their phones
From our data: "Creators who test their checkout flow before launch see 23% fewer support tickets in week one."
Take 10 minutes to walk through your entire purchase experience as if you were a new customer. Click every link. Read every email. Make sure the journey from "buy" to "welcome" is seamless.
[Screenshot: Step 7 - Preview and Launch]
Pro Tips for Pricing Your Content
Best practices we've learned from 1,600+ creators:
- Start higher than you think. You can always discount, but raising prices creates friction with existing members.
- Use anchoring. Show a higher "value" price crossed out, then your actual price. It's not sleazy—it's context.
- Include bonuses. Bundle templates, resources, or bonus content to increase perceived value without lowering price.
- Test quarterly. Your first price isn't your forever price. Test different points and track conversion.
According to our creator success data: "Creators who raise prices after their first 100 members see 15% higher revenue per member with no significant drop in conversion."
Common mistakes to avoid:
- Pricing too low and attracting uncommitted members
- Copying competitors without understanding their audience
- Offering too many payment options
- Forgetting to account for platform fees in your margins
Advanced options for later:
- Cohort-based pricing (raise price each cohort)
- Geographic pricing for international audiences
- Founding member discounts that expire
Troubleshooting
If your checkout isn't loading:
- Clear your browser cache
- Try an incognito window
- Check that Stripe/payment processing is connected
If members report payment failures:
- Verify your payment processor status
- Check for expired test mode credentials
- Ensure your account is fully verified
If conversion is lower than expected:
- Review your pricing page copy
- Add more social proof and testimonials
- Consider a limited-time bonus to create urgency
When to contact support: If payment processing errors persist for more than 24 hours, or if you're seeing unusual checkout behavior, reach out to our team. We provide hands-on creator success support—real humans who understand your business.
What's Next?
Now that your pricing is set, here are your next steps:
- Create your launch plan — Check out our guide on launching your first BTS product
- Set up your welcome sequence — Automate onboarding for new members
- Plan your content calendar — Keep members engaged and reduce churn
- Promote to your audience — Start sharing with your existing followers
Remember, BTS is where creators turn content and community into real businesses. Your pricing is just the beginning—we're here to help you build something you own.
Need help? Our support team is ready to guide you through any challenges.
Frequently Asked Questions
How much should I charge for my online course?
The right price depends on your niche, transformation offered, and audience. Most successful courses on BTS range from $97 to $997 for one-time purchases, or $29 to $199/month for memberships. Start with value-based pricing rather than hourly calculation.
What is the best pricing model for online courses in 2026?
Subscription models continue to dominate because they create predictable revenue. However, one-time payments work better for complete, standalone courses. Our recommendation: offer both options when possible.
How do I know if my price is too high?
Monitor your conversion rate. If you're getting traffic but no sales, price might be a factor—but also check your messaging, social proof, and audience targeting first. High-quality buyers often pay premium prices without hesitation.
Should I offer a free trial for my membership?
Free trials work well for communities where the value is in interaction. For content-heavy memberships, consider a money-back guarantee instead. We've seen both approaches succeed depending on the product type.
Can I change my pricing after launch?
Absolutely. We recommend honoring existing member rates when raising prices (grandfathering), but you can set new pricing for all future members at any time.
What payment methods does BTS support?
BTS processes payments through Stripe, supporting all major credit cards, Apple Pay, Google Pay, and various local payment methods depending on region.
How quickly do I get paid on BTS?
Payouts happen within 1-5 days globally, with same-day payouts available in the US. We've paid out over $1.4M to creators and counting.
Is BTS free to use?
Yes! We offer a free Starter plan to get you launched. Upgrade to Pro when you need advanced features like custom domains and lower platform fees.
What makes BTS different from other creator platforms?
We focus on creator business infrastructure, not just monetization. Everything runs behind the scenes in one place—courses, community, content, payments. No stitching together five different tools.
Does BTS take a percentage of my earnings?
Our Starter plan has a 10% transaction fee. Pro members pay 3.5% + 30¢ per transaction plus a monthly subscription. Check our pricing page for current rates.
How long does it take to set up pricing on BTS?
Most creators complete pricing setup in 15-30 minutes. The actual technical configuration takes about 5 minutes—the rest is strategic thinking about your pricing model.
Can I offer different prices for different countries?
Currently, BTS uses single-currency pricing. However, you can create separate products with different price points for different markets if needed.
What if I get stuck during setup?
Our support team is here to help. We provide hands-on creator success support with real humans who understand creator businesses, not just ticket systems.
Should I offer payment plans for high-ticket courses?
Payment plans can increase conversion for courses over $500. Just ensure your margins account for potential payment failures and the platform fees on each transaction.
How do I price a bundle of multiple products?
Add the individual prices, then discount 20-40% for the bundle. This creates clear savings for the buyer while maximizing your revenue compared to selling separately.
Why is pricing strategy important for creators in 2026?
The creator economy has matured significantly. Audiences now expect clear value propositions and professional pricing. Getting your pricing right from day one builds trust and positions you as a serious business, not a hobbyist.
What are the most common pricing mistakes creators make?
Underpricing is the number one mistake we see. Creators often feel imposter syndrome and price too low, attracting price-sensitive buyers who are harder to retain. The second biggest mistake is copying competitor pricing without understanding their audience or value proposition.
How does BTS compare to other pricing platforms?
Unlike marketplaces that dictate pricing or take large cuts, BTS gives you complete control. We're creator business infrastructure—you set the prices, you own the customer relationship, and you keep more of what you earn. No algorithms deciding what you're worth.
Can I use BTS for coaching and services, not just courses?
Absolutely. While this guide focuses on content pricing, BTS supports coaching packages, 1:1 services, and custom requests. Many creators use subscriptions for group coaching and one-off payments for intensive programs.
What conversion rate should I expect at different price points?
Conversion rates vary wildly by niche and audience warmth. Generally, expect 1-3% for cold traffic, 5-10% for warm email lists, and 15-25% for engaged community members. Higher prices don't necessarily mean lower conversion if the value is clear.
Key Takeaways
- Price based on transformation, not content length. What result do you deliver?
- Research competitors but don't copy blindly. Your unique value deserves unique pricing.
- Start with 2-3 pricing options maximum. Complexity kills conversions.
- Test and iterate. Your first price isn't permanent—optimize quarterly.
- Use BTS's flexible pricing tools. Subscriptions, one-offs, trials, and bundles—all in one place.
About the Author
BTS Support is the Creator Success team at BTS, helping creators launch and grow their businesses every day. We've onboarded over 1,600 creators and helped generate more than $1.4M in creator earnings.
BTS is the creator business infrastructure—one place to build something you own.
This guide reflects BTS's methodology and experience as of January 2026.