We just grew 2 Instagram accounts to over 10,000 followers in under 30 days. Inside, you’ll get: ✅ The method we used ✅ Comprehensive data breakdown ✅ Lessons & learnings from the month ✅ Content format breakdown ✅ Qualitative review Note: all learnings are our own and have not been recycled from anyone or anything else online. This is purely all learned experiences. Results may vary.

Building BTS | Founders Log #003 Mon, 20 Oct - Sun, 26 Oct ‘25 What’s covered? * What’s happened once my last update (whoops!) * Our new website * Diving into my content journey * Our launch campaign and its results * Update on our capital position * Major product updates * Team updates * Our new project performance system and what it’s doing for us * Creator onboarding learnings and systems + much more As always, feedback encouraged 🙏 What you liked, didn’t like, or what you want to see in future logs. 🚀🚀🚀 TJL

Our latest ambassador is worth half a billion. Can you guess who it is?

Building BTS | Founders Log #002 Mon, 23 Jun - Sun, 29 Jun ‘25 What’s covered? * Getting the most out of lawyers for legals and trademarks * How we’re pitching to ambassadors and who they are * How and why we’re pitching to agencies/talent managers * A huge brainstorming session on the upcoming AU launch campaign * HUGE updates to the GWOP product and how we’ve gone about them * New creators onboarded * How we’re supporting creators and the scalable system behind it * A complete walk through of our latest investor pitch deck As always, feedback encouraged 🙏 What you liked, didn’t like, or what you want to see in future logs. LFG, TJL

Building BTS | Founders Log #001 16 Jun - 2 Jun ‘25 What I cover: * How we secured IG handle @bts * How I closed US$100k investment * What’s in the latest product release * New creators that joined BTS this week * Details of jam session with Tom Noske * Exploring a corporate restructure in UAE including costs and compliance * Onboarding a new developer and how we structure product ops * How we’re structuring the AU launch campaign and ambassador program As always, feedback encouraged 🙏 What you liked, didn’t like, or what you want to see in future logs. TJL